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| NGTF Updates on Ice Cream, Friendly Funding Source, and Celebrity Brand Ambassadors |
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 Hot Stock to Watch |
Company: Nightfood Holdings Inc. (Pink Sheets: NGTF)
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Last:
Price: 0.2955
Change (%): - 0.0145 (4.68)
Volume: 48,708 |
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Nightfood Brand Ambassador Team Adds NBA Star Bobby Portis, Champion Golfers Rocco Mediate and Angela Stanford, and NFL's Ty Montgomery and Jordan Jenkins In Advance of National Ice Cream Launch
TARRYTOWN, NY, Oct. 03, 2018 (GLOBE NEWSWIRE) - via NEWMEDIAWIRE - Nightfood, Inc. (OTC: NGTF), the company pioneering the projected multi-billion dollar nighttime snacking category, continues to grow their brand ambassador team with a number of impactful new additions.
A team of well-known athletes spanning a wide variety of audiences will help raise consumer awareness and also play an important role in successfully securing significant retail distribution for Nightfood ice cream in major accounts during sales meetings this quarter.
“Teaming with sports heroes in key strategic markets helps the category manager see a path to faster consumer trial and sales,” remarked Nightfood’s Jim Christensen. “On top of our unique positioning and fantastic ice cream, this is just one more reason for each chain to add the product.”
Each athlete is compensated with Nightfood restricted common stock. Some also received an option to invest directly into the company, acquiring additional shares of restricted stock below market, as is customary.
“The Company has now established access to a very deep pool of friendly capital,” stated CEO Sean Folkson. “These wealthy and high-profile individuals are each true fans of the brand. As we roll out the ice cream over the next several months, there can be big changes not just on the income statement, but also the balance sheet.”
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