Subject: Paradise Valley MarketWatch - 12 New Listings This Week

Hi Friend,

We live in very interesting times.  This week
two of the new listings went under contract
almost immediately, with the official days
on market at 3 and 4 respectively.  One was
a short sale, and those always tend to move
quickly as do bank foreclosures.  However, the
other was just a well priced traditional sale.
Bottom line is virtually anything under $1 million
in Paradise Valley will be gone in a flash.

Furthermore, the activity at higher price
points has also accelerated.  But buyers are
not as forgiving on a $3 million home, the
quality has to be there.  People are not
spending millions on fixer uppers, at least
not yet.  This may sound obvious but my
point pertains to two listings this week.
On the surface they look like some of the
better prospects this week, but they went
live on the MLS without pictures, just one
quick small snapshot each for homes that
are asking millions.

I cannot overemphasize the importance
of getting the basics right when putting a
listing on the MLS.  A new listing gets a
lot of attention by virtue of the fact that its
new. Tens of thousands of people may
see it when its new, as it shows up on all
sorts of automated reports.  That's an
incredible opportunity, and as the old saying
goes you don't get a second chance to
make a first impression.  This is Real Estate
101 and it's amazing that a listing ever
goes up without photos, let alone twice
in a week.

If you are thinking about selling a home,
I would value the opportunity to earn your
business.  However, even if we don't work
together, please make sure that you get
everything right before your home goes
on the MLS.  Don't put it out a week before
its ready just to get it on quickly. And for
goodness sake check the facts -- I saw
a new listing a week ago where the square
footage was off by over 20%. These types
of oversights, missing the basics, can
add months to the marketing period,
reduce traffic to the home, and thus
possibly cost a seller quite a lot of money.
When it comes to the MLS: DO sweat
the small stuff.

Closings Last Week
Volume of sales was up to $9 million from
$3.6 million the week before.  Prices ranged
from $875k to $2 million, with an average 
sale price of just under $1.3 million.  The 
average price per square foot was a low
$223 psf, reflective of the older mix of homes
as average year of construction was 1973.
Thus the trend of older homes getting sold
continues as our pool of inventory remains
limited.

New Listings This Week
We have 12 new listings this week including
ranging from $619k to $4.8 million.  Regrettably
both listings in the $600's are already gone.
Please note that if you want immediate notice
the day such bargains hit the market, then
you may supplement this weekly newsletter with
a customized VIP home search, just click here
or call me to get started.  There is no fee for
this service.

Owing to the lack of photos and homes already
under contract, there's only one home I am
highlighting this week:

Gated Estate on 1.7 Acres with 24 Car Garage
24 car garage is a great amenity if you collect cars,
but if you don't the space is air conditioned, so you
can repurpose it for anything else you wish - play
room, office, studio.  There's 10,700 square feet
of interior space and more amenities than I can list
here including a sport court, home theater, wine
room, bocce ball, full Crestron system, and more.
An impressive home for families and entertaining
offered at $4.8 million.

To see all of this week's listings, please click here.


To see everything on the MLS in Paradise Valley
please click here.

That's all for this week, I'll be back next week with all
the latest in Paradise Valley real estate.

Regards,

Alex
SearchParadiseValleyProperties.com

p.s. If you wish to chat, my direct line is (480) 442-7325.

p.p.s. Want VIP access to homes, including off market,
wholesale, and non-MLS?   It's easy!  Just click here.



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