Subject: Public Relations ~ Business Success ~ Entrepreneur Tips ~ NNBA News

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Presidents Corner                                                July 1, 2016
Are You a Nurse Expert?
The Nursing Profession is filled with nurses that have subject matter expertise; they are Nurse Experts. Is this you? So many people could benefit from the wealth of your knowledge and experience! The NNBA shares with nurses how to take their subject matter expertise and monetize it. Make sure you are registered for our conference this October 14-16th, this is NNBA’s signature event where Nurses learn how to create additional income with products, services and programs. For Nurses interested in becoming consultants Susan Odergaard Turner will be teaching nurses how to build a successful consulting business. Tim Raderstorf will be sharing how to Build Your Plan and Perfect Your Pitch. Beth Hawkes will show you how to use social media to boost your business. Brittney Wilson will be sharing how nurses can blog to build your business. The RNFM Radio crew will be showing nurses the Power of Podcasting and Donna Cardillo will be sharing with us how to get a million dollars in free publicity! 
There is massive value in the presentations over a couple days that you surely won’t want to miss! Here is a Quickview of the whole agenda so go and register now! The conference will include a wide range of workshops, round tables, pitch competitions, mentoring, and networking sessions aimed to give nurses tailored opportunities to gain skills and develop relationships that will help their ventures grow. Within the conference will also be demonstration areas, and opportunities.

By 2020, 117 million Americans are expected to need assistance of some kind, yet the overall number of unpaid caregivers is only expected to reach 45 million states the Caregiving Innovation Frontiers Study by the AARP ( Many of our NNBA members have businesses dedicated to the elderly. And these statistics have nurses signing up for Stella Nsong’s pre-conference and breakout sessions for this year’s conference. Stella owns three different businesses dedicated to enhancing the quality of care of our seniors and is a recognized authority in Elder Care.
Since 1985 the National Nurses in Business Association has been the collective thought leader for Nurse Entrepreneurship growth and Nurses practicing independently. Universities are increasing entrepreneur and innovation events like the most recent hackathon in Boston. Nurses in business are contributing in a big way to healthcare conversations, impact and delivery. June was a record month for nurses becoming members of the NNBA! Check out our Members Spotlight to see Jay Steven Levin’s return and enjoy reading what he learned as a monk about business success in the articles of interest below. And finally, I’d like to thank NNBA members Donna Cardillo and Sharon Weinstein (both speaking this October) for contributing to lighten up and living your best life photos!
Unconventionally yours,

Save $100.00 on this years NNBA Conference in Las Vegas by becoming a member. Enjoy many additional benefits when you become part of our community!
Articles of Interest
7 Important Things to Consider When Contacting Media Outlets
You are (As Productive As) What You Eat
What I Learned as a Monk About Business Success
Jay Steven Levin
Public Relations is accessible to anyone these days. Thanks to the internet, social media in particular and the rise of content consumption, there are viral opportunities waiting for you.

You no longer need a Public Relations firm to find media contacts and connect with them. This is great news if you are an entrepreneur and don’t have a huge budget to hire one. In all reality, you don’t need one anyways.

It’s time to take advantage of the time we live in. Here are seven tips to help you get featured in the media, create buzz and gain credibility:
This morning, you woke up well-rested and ready to seize the day. You’re whistling on the way to work, already envisioning conquering that pesky project, saying something witty to the boss in the elevator and rocking the afternoon presentation. You forgot to pack lunch or snacks, but who cares? You’ll continue to slay the day by grabbing lunch with your new coworker.

By the time you walk into your afternoon presentation after a burger and a soda and a whipped cream-topped coffee, your jaunty morning feels a million miles away. You’re sluggish, tired and can’t believe you have to do this presentation now instead of crawling under your desk to sleep.
As a monk I was bound by my vows. They became my role. The deeper I gave myself to my role, the more natural my vows became to me. Spiritually following my vows brought me joy, and joy strengthened and sustained me when doubt and temptation overcame me.

The same is true in business. Adherence to role clarity brings business success. Business success brings joy. Joy foundationally supports career success, despite the business challenges that come. Role clarity increases engagement and utility while decreasing waste and churn.
NNBA Member Spotlight
Let 1000 Flowers Bloom But … Choose The 1 That Works Best!

Jay returns to expand on his crowd pleasing 2015 presentation. His clarion call to “let a 1000 flowers bloom” resonated with all. Jay returns to share his 7 step plan to insure what blooms grows. His practical, inspirational, humorous approach clarifies what’s needed to win as a season or just beginning entrepreneur.

Jay believes real leaders are Activist Leaders. They are magnets for value, seeing people and conditions in a constant state of becoming. Activist Leaders are called to inspire transformational change in people, purpose and profit. Jay operates as an executive coach and develops sales teams. He been President/COO of a leading Advertising Network and has personally worked with over 10,000 people worldwide as a Monk and Meditation Retreat Master. Jay focuses on 3 dimensions of improvement acceleration: organizational structure, systems and processes; how key people effectively adapt behavior to accomplish their objectives, & perception management.

Lighten Up...
Living Your Best Life...
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NNBA News – Volume 16 Number 7.0
Michelle Podlesni, RN - Editorial Director –
Lou Podlesni - Digital Editions Director –
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