Subject: Nurse Entrepreneurs ~ 3 Proven Ways to Increase Confidence ~ Marketing Tips ~ Tell Your Story

President's Corner
May 15, 2018
Dear Nurses,

Do you take time to celebrate the milestones in your career and personal life? Having recently celebrated nurse’s week, I hope each of you took time to recognize and celebrate all that you have accomplished in your nursing career. Was it a few seconds, or did you really let the good feelings resonate? I just finished reading Dr. Rick Hanson’s book, Hardwiring Happiness. He writes about the brain science of contentment, calm, and confidence. The book scientifically explains how our brains are like Velcro for negatives, and Teflon for positives. In one of the steps, he outlines how to change the neuroplasticity of our brains: take in the good, (for more than a few seconds). I really enjoyed this book, and highly recommend it.

Hall of Fame Speaker and author of the bestselling series Chicken Soup for the Nurses Soul, LeAnn Thieman is our keynote speaker at this year’s conference! LeAnn’s story is amazing and, she will share exactly how she did it! Make sure to check out the whole program, plus info on the hotel by clicking here: The early bird special ends after June 5th so register now to receive the most savings!

In addition to those 20 sessions, we have the audience favorites: small group coaching sessions, and the NNBA 2018 Shark Tank Competition. Shark Tank Contestants take center stage in front of a panel of nurse business owner experts and our audience to make their pitch. This event is very informative and fun for everyone. There are prizes, awards, and some cash to help anyone’s business; are you interested in entering the tank this year? Enter here:

Studies show that confidence is closely correlated with success, and even more so than competence. Check out the 3 Ways to Increase Confidence in the first article below. Marketing Info is included in the Nurse Business Insider Tip, and the second article Budget Friendly Marketing Tips for Startups. You don’t have to be a writer to submit your story to the AJN for its Reflections column. AJN’s Madeleine Mysko, MA, RN, outlines what they are looking for in Seeking Good Nurses With a Good Story to Tell. I really enjoy this column, so if your story gets selected, let us know!

Unconventionally yours,

Nurse Business Insider Tip                 

Marketing - Media Kit: The phone rings, or you receive an email requesting an interview, podcast, article, appearance or an opinion; are you ready? Create a file, preferably electronic, that contains the following items for an effective media kit:
  • Personal Biography – one page, one paragraph and three sentence
  • Company History – brief story of how you started your business or career in nursing
  • List of articles and appearances
  • Your Photograph that is high quality and resolution
  • Endorsements and Testimonies
  • Signature – how you want your name to appear
You have opportunities to go back and fine tune or update your content. Having a media kit on file that is easily accessible gives you the confidence in being ready, placing your best foot forward, and never missing media opportunities!
© Michelle Podlesni, 2017, Unconventional Nurse®. All rights reserved.
Articles of Interest
3 Proven Ways to Increase Your Confidence

Success Magazine
Budget Friendly Marketing Tips for Startups

Benjamin David Group
Seeking Good Nurses with a Story to Tell
American Journal of Nursing
Confidence has a hypnotic effect on people.

The first time I recognized it was at a flamenco show in Barcelona a few years back. I was mesmerized by the performance of a beautiful full-figured middle-aged woman. I couldn’t keep my eyes off her as she danced. My friends and I eventually dubbed her “the most confident woman in the world.”

It was like she bathed in a tub full of confidence on a daily basis. I knew if I had just a piece of what she exuded while on that stage, I would be unstoppable.

There’s data to back that up. Studies show that confidence is closely correlated with success, and even more so than competence.
There is no shortage of new companies creating exciting products and services for consumers. But, more often than not, we’ve seen that these companies treat marketing as a luxury — while they treat product development and raising capital as the only arenas they need to master to succeed.

Most entrepreneurs are familiar with the saying: the road to success is paved with failure. While there’s definitely some truth to this idiom, in 2016, 22% of startups failed in their first year, and 50% fail in only their fifth. This statistic could be true for a variety of reasons. But one thing is certain: to be on the succeeding side of these numbers, people need to buy your product or service.
Whenever I meet someone new who happens to be a nurse - in both clinical and social settings - I wait for the right moment to mention my work on AJN‘s Reflections column.

It’s not only that I’m proud of the column. It’s also that I’m forever on the lookout for that next submission—for a fresh, compelling story I just know is destined to shine (accompanied by a fabulous professional illustration) on the inside back page of AJN.

‘But I’m not exactly a writer…’

“I imagine you have a story or two to tell,” I’ll say to a nurse I’ve just met - which is the same thing I say, whenever I have the chance, to nurses I’ve known for years.
About the NNBA
The National Nurses in Business Association, the vanguard of the nurse entrepreneurship movement, provides education, support, empowerment and opportunities for nurses in business since 1985. Thousands of nurses over the past 30 years have benefited from membership in the NNBA and launched successful businesses. The NNBA is the #1 Nurse Business Owner Network and serves as The Voice of Nurse Entrepreneurship. Learn about joining the NNBA by clicking here.
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NNBA News - Volume 18; Number 5.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Hilda Johnson - Advertising -
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