Subject: NNBA Nurses Business News ~ Entrepreneurial Mindset ~ What CNO’s Need to Know ~ How to Create a Social Media Marketing Plan

President's Corner
February 15, 2020
Dear Nurses,

Developing an entrepreneurial mindset is just as important as improving your skill sets today. Regardless of your setting, you are nurses on the front lines of healthcare systems, and are able to see where the opportunities are to improve care and optimize health and wellness. Hundreds of nurses with entrepreneurial mindsets will be at #NNBA2020. Plan to join us September 25th – 27th in Las Vegas Nevada for our signature Nurse Entrepreneurship and Career Alternatives Conference. Esteemed colleagues, and accomplished business owners, Renee Thompson, DNP, RN, CSP® of Healthy Workforce Institute and Laura Gasparis Vonfrolio, PhD, RN, CCRN of Educational Enterprises will kick off both days providing exciting and inspiring keynote addresses. Discover innovative strategies for developing nursing business opportunities as nurse intrapreneurs, in your current setting, or as entrepreneur business owners.

The NNBA knows the value of compelling product promotion, and was the first nursing organization to have a nurse pitch event. Is this the year you are on stage presenting in our 6th NNBA Shark Tank Competition? It is always an informative, supportive, and fun event; and always an audience favorite. Learn about the competition, cash prizes, and awards, and apply here.

In this issue’s articles of interest: Mental fitness is important to a business owners performance. Fortunately, this mindset can be learned in 7 Things You Can Do to Enhance Your Entrepreneurial Mindset. There is a big shift in the demographics of the nurse workforce, with the Millenials and Gen Zers becoming the majority. These statistics and concerns are covered in What CNO’s Should Know About Millenial and GenZ Nurses. An excellent article to help you set goals, align objectives, learn your audience, and research the competition is How to Create a Social Media Marketing Plan.

Nationally acclaimed nurse speakers, entrepreneurs and business leaders with over 16 breakout sessions, 8 small group coaching round tables and 6 preconference in-depth workshops comprise this powerful mixed agenda format. We’re excited with several new speakers and topics.  Thousands of nurses have been informed, inspired, and launched successful businesses as a result of the massive-value content of NNBA’s annual conference. Don’t miss meeting and spending time with these nurse entrepreneur rockstars! 

Place September 25-27th on your calendars to join us and celebrate NNBA’s 35th Anniversary. Registration for #NNBA2020 will be in March so stay tuned. This weekend is a great opportunity to share ideas, information, and fun experiences. Nurse business owners can take their businesses to the next level. I look forward to seeing you there!

Unconventionally yours,

© Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
7 Things You Can Do to Enhance Your Entrepreneurial Mindset

What CNO’s Should Know About Millenial and GenZ Nurses

Health Leaders Media
How to Create a Social Media Marketing Plan

Your success as an entrepreneur doesn’t only rely on your ability to deal with numbers and finances. Even though your skill may pave the way for numerous opportunities, capitalizing on those chances is an entirely different thing. With all the complexities that can arise, your performance as a business owner will heavily depend on your mental fitness.

Developing an entrepreneurial mindset is just as important as improving your skillset. A person with a strong mind will know when to take risks, can think of solutions outside the box, and has the strength to embrace uncertainty. Luckily, this mindset can be developed with time and effort.

1. Set a time for daily reflection

In Stephen Covey’s 7 Habits of Highly Effective People, he states the importance of beginning with an end in mind. As an entrepreneur, one of the most important things you need to have is a clear vision of what you want to achieve. Other than serving as your road map, the milestones you’ve set serves as a reminder of why you’re enduring the challenges you’re currently facing.
Millennial and Gen Z nurses cite team dynamics, professional growth opportunities, and flexible scheduling as important factors in the work environment as part of a new study.

"What matters to you?" This is a question the Institute for Healthcare Improvement encourages clinicians to ask patients to help create customized plans of care. Healthcare leaders can also ask this question of their staff members to improve the work environment and cultivate joy at work.

In this same vein, leaders at Nashville-based HCA Healthcare, with 94,000+ registered nurses, were curious about what matters to millennial and Gen Z nurses as those two groups have started to make up a larger portion of the nursing workforce.

"We've seen a big shift in our demographics now for about the last four years. We went from the millennials and the Gen Z being the minority in our employee population, particularly our nursing group, to now they're the majority," says Jane Englebright, PhD, RN CENP, FAAN, senior vice president and chief nurse executive at HCA Healthcare.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.

The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing plan of your own.

How to create a social media strategy

Step 1. Set social media marketing goals that align to business objectives

Set S.M.A.R.T. goals
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NNBA News - Volume 20; Number 2.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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