Subject: NNBA Nurses Business News ~ Entrepreneur Problem Solvers ~ Network Like a Pro ~ 10 Successful Leaders Share Resilience Strategies

President's Corner
March 1, 2020
Dear Nurses,

The National Nurses in Business Association is the premier nursing organization of nurse entrepreneurs, and this year we are celebrating 35 years in business! Since the NNBA was founded, the ranks of nurse entrepreneurs has increased substantially. The NNBA is the vanguard of the nurse entrepreneur movement, and that is a result of the active participation and contributions of its richly resourced membership. Providing business education, opportunities, and a networking arena, we are nurse entrepreneurs, business leaders, role models, and mentors; an organization of Nurses Helping Nurses Succeed in Business.

Nurses are often asked to do more with less and they do. Nurses are the extra-milers, inherently creative, and innovative when assessing and taking action. Nurses are developing products, services, and programs to meet many of today’s healthcare challenges. You won’t want to miss NNBA’s remarkable 6th Shark Tank Competition September 25-27. We are receiving entries from nurses that are taking action, not waiting around for something to be done. Is this the year you present from stage? Enter here, and we will see you in Las Vegas!

One of the reasons nurses have the capacity to become great entrepreneurs is because nurses are great problem solvers. To help make sure you are finding the right problems to solve, read our first article of interest below, How Entrepreneurs Can Find the Right Problem to Solve from HBS. With many of us attending a variety of conferences and workshops each year, wouldn’t it be advantageous to Network Like a Pro? Tailor the tips to suit your personality and your goals. Rapid change and disruption are the new norm in business, especially the healthcare business. More than any thing, resilience is required to successfully handle these challenges. 10 Successful Leaders Share How They Developed the Resilience to Push Through the Most Challenging Times is worth reading and re-reading, I plan on keeping it handy.

Place September 25-27th on your calendars to join hundreds of business minded nurses in Las Vegas Nevada for NNBA’s Flagship Event - Nurse Entrepreneurship and Career Alternatives Conference. Stay tuned for registration details, and don’t miss any announcements by following NNBA’s Facebook page

Unconventionally yours,

Michelle
© Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
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Articles of Interest
How Entrepreneurs Can Find the right Problem to Solve

Harvard Business School
Network Like a Pro

Speak Up For Success
10 Successful Leaders Share How They Developed the Resilience to Push Through the Most Challenging Times

Entrepreneur Magazine
As an entrepreneur, how confident are you that you fully understand your customer’s pain points or their job to be done? Entrepreneurs I first meet tend to start selling me on their solution before explaining the problem they are trying to solve. There is little evidence that they’ve done true discovery work to validate the problem or their target customers.

While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you have a winning solution.

For those who profess having done proper discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on social media posts or answers to surveys that are so biased it’s hard to trust the results. Further, entrepreneurs may have a good hunch there’s a job to be done that needs improving or replacing, but they can’t describe where in the customer journey they can truly make an impact.
Tips for Networking Like a Pro (Even if You Wish You Were Home in Your Pajamas!)

What’s the Best Way to Network? Your Way!

In Public Speaking Tip 66: Choose a Networking Strategy that Works for YOU, Whether You’re an Introvert or an Extravert, you’ll learn about the wide range of attitudes and expectations that people bring to networking. 

Whether you’re the kind of networker who likes to meet everyone in the room, or someone who’s happy if they’ve had one conversation, these tips will help you network more effectively.

Choose the tips that fit your style and go for it!

1. For Targeted Networking, Make Your List and Check It Twice

Many conferences, and some shorter events, offer lists of who’s planning to attend. If you like having a specific game plan, read the list beforehand and pick the person (or people) you most want to meet.
It has been said that more than intelligence and talent, resilience is the single most important trait required to succeed in today’s highly complex market.

In the course of our interviews with multi-industry business leaders on their most significant challenges, one common theme continues to emerge: Rapid change and disruption are the new norm in business and the only constant is the demand for resilience. And at the heart of resilience is the ability to adapt and recover quickly from adversity.

It has been said that more than intelligence and talent, resilience is the single most important trait required to succeed in today’s highly complex market.

In the course of our interviews with multi-industry business leaders on their most significant challenges, one common theme continues to emerge: Rapid change and disruption are the new norm in business and the only constant is the demand for resilience.
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NNBA News - Volume 20; Number 3.0
Michelle DeLizio Podlesni - Editorial Director - mpodlesni@nnbanow.com
Lou Podlesni - Digital Editions Director - support@nnbanow.com
Hilda Johnson - Advertising - hjohnson@nnbanow.com
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