Subject: NNBA Nurse Entrepreneur News ~ Growth Marketing Trends ~ Maximizing Productivity ~ The Importance of Listening

President's Corner
June 15, 2020
Dear Nurses,

Behind the scenes, we are putting the final touches in preparing the launch of registration for our upcoming virtual conference! From the keynote speakers and session topics, to the pre-conference workshops and round table discussions, everything is lined up to provide nurses the very best information on entrepreneurship and emerging healthcare trends for nurse owned businesses. I will be sending out a special announcement newsletter that will be 100% dedicated to this year’s event. Many of you have been encouraging regarding the change from an in-person event, to a virtual format. We promise to still provide a mixed agenda format, with networking opportunities, and follow-up. We look forward to you joining us for this re-imagined event, and celebrate nurse entrepreneur diversity, resilience, and brilliance.

16 Growth Marketing Trends Every Business Leader Should Watch works across the entire customer life cycle, from engaged follower to customer to brand champion. Industry leaders share which trends should be on your radar. 

Goal Setting Approaches for Nurse-Writers that Can Maximize Productivity is an article written by  NNBA member Elizabeth Hanes. Most nurses I know are always looking at ways to be more productive. Elizabeth shares a variety of techniques that can be tailored to working for you. 

FUBU founder and Shark Tank Judge, Daymond John, talks about the power of collaboration, the importance of listening, and why you need to obsessed with your customer in Real Talk: Business Reboot.

As the first growth marketing trend noted in the article above, more businesses need to pivot from a physical presence to an online business. So, be sure to check out our advertisers below. Nurse Builders, Bridge Health Advocates, and RN Patient Advocates are all helping nurses with special deals and opportunities.  

UNconventionally yours,

© Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
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Articles of Interest
16 Growth Marketing Trends Every Business Leader Should Watch

Three Goal Setting Approaches That Can Maximize Productivity

Elizabeth Hanes
Real Talk: Business Reboot with Daymond John

Growth marketing has seen a significant rise over the last few years, especially in the era of social media where audience reach is wider than ever. Rather than focusing on short-term success, growth marketing works across the entire customer life cycle, from engaged follower to customer to brand champion.

As industry leaders, the members of Forbes Business Council understand how important growth marketing is, especially during difficult times. Below, they share 16 trends that should be on your radar as a business leader.

1. The Virtual Upskilling Market

Nowadays, particularly with the current pandemic that the world is facing, more and more businesses need to pivot from a physical presence to an online business. More and more, consumers are finding experts that can help them learn new ways to acquire products, skills and services. They will pay for upskilling from those who can help them virtually or while keeping a safe distance. 
Once you’ve hung your shingle as a freelance nurse-writer (woot!), you need to constantly nurture your business so it flourishes. Without goal-setting, that’s just not gonna happen.

How do you juggle client work with prospecting with invoicing with negotiating with updating your website with cooking dinner with helping the kids with homework with making sure the dog gets walked with…

It’s exhausting just to contemplate.

The key, of course, is goal-setting. In this post, I’m going to walk you through several techniques to help you find a goal-setting method that works for you. Because, as with so many things, the precise technique you use is less important than finding a technique you’ll actually stick with and use to advance you to your goals.

Before I dive in, I want to emphasize that any goal can be reached by taking multiple paths.

What does Daymond John think about first thing every morning? "I wake up thinking about how blessed I am to have health, good friends, and family," says the founder and CEO of FUBU and investor on ABC's Shark Tank. "I think about what's going on in the streets and how I can be a positive influence over people of all colors. I think about where I am, what businesses are working and which are not," he says.

"Then, I fall back to sleep because I'm tired."

Tired or not, John is working hard--even during a quarantine and against a backdrop of social and economic upheaval.

In fact, as John told Inc. editor-in-chief Scott Omelianuk during a Real Talk: Business Reboot streaming event on June 9, he sees this as the perfect time to get to work. 

"You've got to look at your advantages right now," John says.
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NNBA News - Volume 20; Number 6.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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