NNBA News ~ SEO Tips ~ Simple Goal Setting ~ Call for Speakers NNBA 2024

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Subject: NNBA News ~ SEO Tips ~ Simple Goal Setting ~ Call for Speakers NNBA 2024

President's Corner

October 15, 2023

Dear Nurses,

Viewing our profession from the 10,000-foot level reveals multiple challenges facing the nursing workforce. Obviously, doing things the way they have always been done is not working. Solutions are needed and businesses positioned to solve these problems are necessary. One of the biggest issues right now is the nursing shortage, especially in long term care. Recent legislation has been introduced mandating nursing care per patient be increased. Currently 80% of nursing homes cannot fulfill this requirement. The article below shows how Pittsburgh nursing homes are creatively dealing with this. In paradox, thousands (66,000 in 2022) of applicants to nursing schools are being turned away because there are not enough educators; it’s not because the applicants aren’t qualified. With everything available online, virtually and simulation labs, how can this be in 2023? The results of understaffing are 50% of nurses feeling emotionally drained, tired, fed-up and burned out.

The position of the NNBA remains as an organization whose primary focus is centered on independent nursing practice through the entrepreneurial model. There is so much potential for nurse entrepreneurs to develop business models that solve these problems, and I am happy to report that many of you are. There is no one more ideally suited to solve the problems and challenges facing nursing than nurses.

Announcements:

All the details can be found in the Call for Speakers application here: Call for Speakers for #NNBA2024, and if you have any questions, just reply to this newsletter. It comes directly to my inbox. The deadline for entering your speaker’s proposal is November 1st!

NNBA’s Annual Shark Tank Competition is back on stage, July 27th at the Embassy Suites Lake Buena Vista South Hotel. Read about this fun and informative event here:

https://nursesbusiness.com/nnba-2024-shark-tank-competition/. Send in your entry by May 1st! This is always an audience favorite, and a great opportunity to make your pitch that could result in a cash prizes and awards.

NNBA’s 2023 Conference Video and Picture Gallery Links are here: https://vimeo.com/863288519 and https://nursesbusiness.com/conferences/2023-las-vegas-nevada/.

Please make sure you have updated NNBA’s new telephone number: 725-225-8735. It replaces 877-353-8888.

In the September 15th newsletter, we announced the addition of a Mid-Year Workshop to provide more opportunities for you to meet and work on developing businesses. Members of NNBA business advisory board and business experts will be presenting February 12-14, 2024 with Business Basics Boot Camp Workshop. Find out more details in the ad below the Articles of interest!

Articles of Interest:

High quality content should always be your number one goal so think about what brings the most value to your reader. Then, optimize it being seen with SEO Tips Boost Search Rankings.

What’s for Supper? Pittsburgh Area Nursing Homes Cooks Up Solutions with made from scratch meals, available for pickup for their staff. While it won’t make up the difference in the shortfall of reimbursements, it goes a long way in employee retention.

The key to simple goal setting is to not have too many goals. Too many goals make things complicated and requires a more complicated system for keeping track of goals. For the past few years, I have incorporated the principles of Really Simple Goal Setting. The #2 recommendation, the one thing that will change your life the most this year, is my favorite. Additionally, I have yellow sticky notes that I write the three most important actions I need to do each day. I keep it tight, never write more than three goals, and I find truth in the saying, "less is more!"

The NNBA provides valuable business education customized for nurses, concrete models that work, connections, resources, and support. Nurses have trusted the NNBA to learn how to start, how to grow, and how to keep nursing businesses successful for over 38 years. Review the benefits of membership here, one of which is $100 savings off NNBA’s annual conference: https://nursesbusiness.com/product/nurse-membership/. Save the dates and plan to join us July 25-27, 2024 in Orlando where we encourage, empower, serve, educate, and connect nurses!

Unconventionally yours,

Michelle

reproduced in any form, whole or in part without the author's permission.

Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income,

have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN: https://nursesbusiness.com/product/nurse-membership/

Articles of Interest

SEO Tips Boost Search Rankings

Marketing Insider Group

What's for supper?

Pittsburgh Post Gazette

Really Simple Goal Setting

Zen Habits

The saying still holds true: You could hide a body on page 2 of Google, and no one would ever find it. That’s because over 90% of searchers stay on the first page, while less than 1% click on second-page results.

So, what should you do if your traffic still sucks despite your search engine optimization efforts? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position.

Dig into these suggestions and use them to start rising through the rankings today.

1. Put Organic Content Creation Above Technical SEO Tips

We can’t emphasize this enough: Create content that appeals to humans. High-quality material should always be your number one goal.

Sure, SEO best practices encourage search engine crawlers to index your site well. Even so, it’s real people who are going to comment on, link to, and share your value-driven content, providing that desired competitive edge.

Read More

Nursing home operators, battered by years of stagnant reimbursement for patient care, are scrambling for ways to cope with labor shortages and escalating costs.

For busy moms like Kayse Reitmeyer, of McCandless, those efforts have included yummy suppers for her family.

The made-from-scratch meals with locally sourced ingredients are prepared by Vincentian Collaborative System in a repurposed convent kitchen. The meals are ready for pickup at Vincentian’s McCandless day care center, where Ms. Reitmeyer drops off her daughters, Isabel, 3, and Roslyn, 8. They’ve even ordered the meals for family camping trips.

“It’s right there ready when you go to pick up your kids,” said Ms. Reitmeyer, a business administrator at Highmark. “We really enjoy the taco kits.”

Vincentian is a nonprofit senior care services community founded in 1924 by Catholic nuns. All of the proceeds from the community’s new Unconventional Kitchen catering business support the system’s mission.

Read More

My favorite simplicity blog, Unclutterer, recently did a good post on goal-setting software called Lifetick, which is actually pretty cool. But as I was playing around with its nice little interface, I realized that for me, such a program is overkill.

I believe in keeping your goals simple, and if you do that, goal-setting and goal-management doesn’t require software.

In fact, you can do it with a single index card.

The key to simple goal setting is to not have too many goals. In fact, regular readers know that I advocate One Goal when possible. While that’s not always possible for some people, having too many goals makes things complicated and requires a more complicated system for keeping track of your goals.

Keep things as simple as possible if you can. That has the added benefit of allowing you to focus your energies on a small number of goals, making you far more effective with them.

Read More

The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 38 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!

Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you!

NNBA News - Volume 23; Number 10.5

Michelle DeLizio Podlesni - Editorial Director - mdp@nursesbusiness.com

Lou Podlesni - Digital Editions Director - support@nursesbusiness.com

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Subject: NNBA News ~ SEO Tips ~ Simple Goal Setting ~ Call for Speakers NNBA 2024