Subject: NNBA News & Entrepreneurs ~ Write a Book ~ Ways to Grow Your Business! ~ Conference Talk

President's Corner

April 15, 2024

Dear Nurses,

Have you heard the expression, “you can’t read the label from inside the jar?” It means that sometimes we are too close to the situation to see things objectively. I’ve experienced this several times in my own business efforts and I see this often with nurses I’m speaking with each week. Even, very accomplished nurses with a decade or more of experience, that have trouble seeing the multiple applications of their expertise in business. An outsider is in a better position to reflect our characteristics back to us. Business coaches have helped me at many different points along my entrepreneurial journey. There are wonderful coaches available in the NNBA Coaching Resource Directory. Also, our annual educational conference on nurse entrepreneurship is an excellent way for nurses to discover hundreds of ways to start or expand a nurse owned business!

We want to congratulate NNBA member, Nancy Joyner, on her latest book to be published: The Four Cs of Palliative Care: Comfort, Communication, Choices & Control: Basics for Providers & Healthcare Professionals/Clinicians. You can learn more about Nancy’s books here Writing a book ties in nicely to our featured articles in today’s newsletter.

Featured Articles

A prolific author, Pat Iyer, MSN, RN, LNCC has written or edited over 180 books, chapters, online courses, articles and case studies. In our featured article below, Pat is sharing 4 Ways Writing a Book Can Grow Your Nurse Entrepreneur Business.

Author Income Streams 6 of 15 Event Book Sales is packed with information to optimize book sales. From sales table presentations, items for sale, pricing, call to actions, marketing ops to accounting and more, the information gained from the article below could be applied to other products and services, not just book sales.

Janelle Barowski, MSN, RN is presenting How to Become a Profitable Nurse Writer at the conference. She will review the main steps to starting a writing business: organizational setup, niche development, portfolio building, and client outreach. Janelle will provide multiple examples and descriptions of the types of writing nurses can perform as an entrepreneur. Nurses will come away understanding what niche and deliverable they may want.

Conference Talk

“So many takeaways, so inspiring, exciting, and motivating!”

“Excellent advice and tips from ALL the speakers…they were all inspiring and interesting, and genuinely want to help us. Always generous in sharing their knowledge, each one of them, thank you everyone!”

The NNBA is the #1 trusted resource of helping nurses become entrepreneurs and succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 38 years. Thousands of nurses have stated the transformative quality of attending NNBA’s annual educational conference on nurse entrepreneurship. Many nurses view this conference as a launch point for designing their career over the next several years. The strategies and tactics learned, and the connections made with colleagues and successful business owners, give nurses resources they can trust as they pivot their careers into owning their own business.

Check out the speakers, topics, agenda and the hotel information here: Join us July 25-27, in Orlando, Florida!

NNBA members save $100.00 on the conference price, $30.00 on each preconference workshop and $200.00 savings on conference exhibitor tables. Here is where you can become a member of the NNBA Nurses in Business Community.  and where you can schedule your discovery session to book your appointment.

Nurses Business Training Center: Guest Blog Posts Welcome

Inside the marketing and networking options of your dashboard is the Member Bloggers Welcome. This is where you can provide a guest post sharing your expertise. What we are looking for and the guidelines are there along with an easy-to-follow form. One of the best parts is that you are given two out going links of your choice to be placed in your Author’s Contact Info. Good for building your business and networking!

Conference HOTEL Information

Entrepreneurial nurses are going to fill up this hotel so don’t miss out on the fun! Save on your hotel room with the NNBA Group Discount! July 25th – 27th. This hotel is ideally located just 10 minutes from Walt Disney World®. Minutes from some of Florida’s finest golf fairways and there is an outdoor pool, fitness center, free made-to-order breakfast, and a complimentary evening reception! Make it a vacation by adding days before or after! Hotel rooms are limited, so early registration is advised. This is the dedicated webpage for the NNBA is available for attendees to book their hotel rooms.

Marketing and Advertisement Opportunities

AD space is filling up! Would you like your Ad placed in the NNBA 2024 Conference Program? Would you like your brochures or giveaways in our conference bags? There are more opportunities beyond or in addition to exhibiting at the conference. Check them all out at Advertising Opportunities.

Spotlight Interview: Nurse Entrepreneur’s Exchange

Meet Janice Nissen, BSN, MBA, MS, a health care professional and a seasoned biopharmaceutical executive, who has developed commercialization strategies at two multinational pharmaceutical companies. She is the owner of PatientsRPeople, LLC. Hear how Janice began her entrepreneur journey and her recommendations for nurses interested in entrepreneurship.

A Quote and Note for Nurse Entrepreneurs

“The problem often not discovered until late in life, is that when you look for things in life like love, meaning, motivation, it implies that they are somewhere out there. The most successful people in life recognize that in life they create their own love, they manufacture their own meaning, they generate their own motivation. For me, I am driven by two main philosophies, know more today about the world than I knew yesterday. And lessen the suffering of others. You’d be surprised how far that gets you.” – Neil deGrasse Tyson

Neil deGrasse Tyson is an American astrophysicist, author and science communicator that has the uncanny ability to reduce complex Cosmic concepts into ideas the average person can understand and find entertaining. I believe many nurses are driven by the same two philosophies; to know more about the world than I knew yesterday and to lessen the suffering of others. However, I am not surprised at all with how far Nurses can go!

Stay Connected

Follow us on social media for updates, networking opportunities and the latest by being subscribed to:

Drive positive change and transform healthcare through entrepreneurship! Join us in Orlando for #NNBA2024 and discover how nurses are leveraging their expertise and maximizing their impact and income.

Unconventionally yours,



© Michelle Podlesni 2024 All Rights Reserved. This newsletter may not be

reproduced in any form, whole or in part without the author's permission.

Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income,

have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:

Featured Articles

4 Ways Writing a Book Can Grow Your Nurse Entrepreneur Business


NNBA Blog Featured Expert Pat Iyer

Writing books might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just four ways you can grow your business by writing a book.

  • Gain New Clients, Followers, and Subscribers

There is a certain amount of prestige that goes along with writing a book. Self-publishing or independent publishing, as it is now known, is more popular and easier than ever. Getting a contract with a traditional publisher is harder than ever. Either way, you will gain a great deal of respect with the clients and prospects for your nursing business simply for having a book available in the marketplace.

This respect leads to new social media followers, email subscribers, and paying clients who need the invaluable service you provide. It all started with a blank page you filled with possibilities for yourself and your future clients.

  • Expand Your Expertise

The fact that you’ve written a book on a subject makes you an expert in the field as far as most people are concerned. But the value of doing so goes deeper than that. In the process of researching and writing your book, you’ve become deeply involved with your subject.

You’ve put in the time doing research, expanding your knowledge, and breaking it down into digestible information you share with your readers. That will draw more people to you.

Read More

Author Income Streams 6 of 15 Event Book Sales


“Event book sales” refers to the income you make selling directly to the public/audience members at, during, or after your events. For example, it may be the sales you do after a program you give at your local library or to a business organization, or the sales at a launch party, or the income from a purely sales event, such as a book fair, convention, or outdoor festival.

Thinking of the setup for this type of income as a retail event will support your efforts. You are, in these cases, a pop-up retailer. Go beyond simply exchanging a book for money and professionalize the experience. Every little thing matters. These little things accumulate powerfully and contribute to sustained and improved results over time.

Sales Table Presentation

Approach the setting up of your sales table as if you were a department store window dresser or other artiste or scientist of retail display.

Read More

The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 39 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!

Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you!

NNBA News - Volume 24; Number 4.5

Michelle DeLizio Podlesni - Editorial Director -

Lou Podlesni - Digital Editions Director -