Subject: NNBA News ~ Entrepreneurs Driving Innovation ~ 31 Free Marketing Tools ~ 9 World-Class Leadership Lessons ~ Home Health Care News

President's Corner
September 1, 2020
Dear Nurses,

In just 25 days the #1 conference for Nurse Entrepreneurship & Career Alternatives will open! NNBA’s virtual conference brings 18 of the country’s most successful nurse entrepreneurs into your home, and gives you access to this massive-value content until October 15, 2020! Are you registered yet? The pandemic has created an unprecedented year, and unforeseen financial impact, so we committed to make this conference extremely affordable. In fact, it is over a hundred dollars less than our previous conferences. Many nurses have told us that NNBA’s annual conference provides life-changing information, and you can read several nurses comments in the newsletter below. If you are an aspiring entrepreneur, or you would like to expand your current business, make sure you register. Here is a Quick View of the conference agenda and I also created a YouTube overview here:

You don’t have to reinvent the wheel! Nurse experts and business leaders share insider knowledge, how-to information, resources, and connections. You will have access to speaker consultations in round table sessions, and multiple networking opportunities to meet the speakers, and other business-minded nurses. In addition to 30 available contact hours, you will have 24-hour access until October 15,2020.

In our articles of interest below:

9 World-class Founders Share Leadership Lessons offers valuable advice from business leaders during a world pandemic.

You may be familiar with a few of the 31 of the Best Free Marketing Tools for Small Businesses. Here’s an opportunity, at no cost, to check out more tools that can help give visibility to your business.

I really like the Champions of Aging program where young people spend a year working intensively on aging-related issues in The Hospital of the Future is Your Living Room. There are many good ideas and nurses involved with home health will see what is trending and what opportunities there are to expand their businesses. 

What nurses are saying about the NNBA Conferences:

The energy and enthusiasm of this growing wave of innovation and change was infectious, and I certainly left recharged for taking my ideas forward. I met many people with whom I've been connected for a long time on social media, in person for the first time, as well as making many new connections. I encourage all nurses who even have an inkling of going into business to attend this conference!

I can’t wait to return for my 5th conference in a row! My business benefits more each time I attend and it’s wonderful seeing old friends and making new ones. Just the collaborative and supportive environment instills confidence and breakthroughs in my business.

Building relationships that make a positive impact and the fantastic line- up of speakers builds upon each other and so much great experience shared. Too many aha.. moments to count. Inspiring, informative, validating and motivational!

I attended last year and knew I would be back this year! Never disappointed and the speakers and content exceeded my expectations. What a stellar line-up!

I know this conference will help me launch my business with new support, relationships, and mentors. The fact that I am going home with the belief I can do this. The speakers gave so much information on marketing, strategy awareness, and practical tips that I can break it down and make it a reality!

By the way, we are releasing the pre-conferences early, on September 14th so make sure you have made your selections from:

The Power of Podcasting
Keith Carlson, RN, BSN, NC-BC

Each are 3 hour workshops that offer 3 contact hours each!

Nurses will receive business insider knowledge, and hundreds of ideas to discover, reflect, and connect over current and emerging nurse owned businesses. Attend #NNBA2020 Virtual Conference by registering today! 
UNconventionally yours,

© Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
9 World-class Founders Share Leadership Lessons

31 of the Best Free Marketing Tools for Small Businesses

The Hospital of the Future is Your Living Room

Home Healthcare News
Since the onset of the pandemic, Inc. has been airing weekly webinars with the most influential names in business. Think of these excerpts as a master class on making it in the new reality. 

Kendra Scott - Founder and CEO of the billion-dollar Kendra Scott jewelry and homewares brand

Don't focus on the business. Focus on the customer. Where is she in this moment? How can we serve her? How can we surprise and delight her today? When you bring it down to that basic level, magical things can happen.

John Paul DeJoria - Serial entrepreneur; philanthropist; and co-founder of John Paul Mitchell Systems and Patrón Spirits

I'll give you a beautiful exercise. Think about anybody you don't like, who displeases you--anybody you want to get back at for something. And let it go. Forgive them, either openly or silently. It costs nothing, and it's amazing what happens. Something lifts off your shoulders. You get the negativity out of your subconscious, where it can make everything around you look bleak. You just say, that was yesterday. I cannot change yesterday, and I'm not going to let it burn everything else down. All that disrespect, all that jealousy, all that hate--get them out of there and clean up your energy.
Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more customers. The problem is, it’s easy to think that marketing costs an arm and a leg thanks to the sheer amount of tools, tips, and advice circling the internet. But it doesn’t have to be expensive.

In fact, there are plenty of free high-quality marketing tools that can help you plan, streamline, and execute your marketing and get really great results while you’re at it.

We’ve put together a list of some of the best free marketing tools to get you started.

Email Marketing & List Building Tools
1. Sendinblue

Sendinblue’s free email marketing service lets you design beautiful emails with easy-to-use drag and drop templates.

As well as making sure your emails look good, it also helps you track and measure your results. You can A/B test subject lines and email content, personalize messages to build deeper customer relationships, and segment your list so the right people get the right information. 
In the not-too-distant future, “the hospital” will turn into older adults’ living rooms. And non-medical home care providers will play a key role in that evolution away from brick-and-mortar facilities.

That’s according to Jeff Huber, CEO of Home Instead Senior Care, an Omaha, Nebraska-based home care franchise company with more than 1,200 independently owned and operated offices worldwide.

Huber recently sat down with Home Health Care News to share his thoughts on the future of in-home care, along with the workforce that’s needed to sustain its growth. During the conversation, the CEO also touched on the COVID-19 virus and the rollercoaster impact it has had on Home Instead Senior Care’s global business.

You can read the highlights from HHCN’s conversation with Huber below, edited for length and clarity.

Huber: I’m really impressed with how our franchise owners, teams and overall network have risen to the challenges of the moment. They’ve been able to continue to provide services and care to our clients while maintaining their health and safety.
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NNBA News - Volume 20; Number 9.0
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
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