Subject: NNBA News ~ Author Benefits ~ Service Excellence ~ Only 24 Days to Register!

President's Corner
September 1, 2021
Dear Nurses,

Are you interested in business information customized for nurses, insight into healthcare industry trends, mentoring and continued education for your professional growth and career development? The National Nurses in Business Association (NNBA) is the premier nursing organization for nurse entrepreneurs, and a springboard for nurses transitioning from traditional nursing, to business ownership and self-employment. The NNBA is an invaluable resource for existing nurse business owners seeking to expand and maximize their business success. Our members resumes include thousands of nurse owned businesses, awards, and millions of dollars in revenue. Our annual educational conference on nurse entrepreneurship and career development provides up to 15 contact hours spread over 15 sessions, and offers access to this amazing content for over 4 weeks. The deadline to register is September 24th so register today and receive your ticket!

For me, it started with my book, Unconventional Nurse® Going From Burnout to Bliss which morphed into requests for speaking and keynote presentations, executive coaching and ultimately taking the helm of the NNBA. Chris O'Byrne expertly outlines, How a Book Can Dramatically Increase Your Business in our first article of interest below. We have hundreds of nurse authors in the NNBA and I witness the benefits of authorship time and time again. "See the big picture and act on the small details", is an example of bringing the voice to the vision which is in 5 Lessons I Learned from Steve Jobs and Other Rock Star Founders. Social media has made every person a Consumer’s Report writer! The 4 Things That Every Customer Wants outlines how you can ensure your customers receive service excellence!

A few reminders!

NNBA members save $100.00 off the #NNBA2021 Virtual Conference!

For those of you that are registered, make sure you have selected your two-expert consultation Round Tables. The link to select is on your ticket, and you can choose between 8 of our speakers and business leaders on the topic that will most benefit you.

NNBA members, be sure that you have joined the NNBA Nurse Entrepreneurship Community out on Facebook. Here’s the link:

Check out the valuable offers from our nurses in business advertisers below. Welcome iNurseCoach!

Nurses are increasingly starting their own healthcare businesses. Be sure to check out our brief video of the conference overview. It is a great way to check out the speakers, topics, and the amazing value of our signature conference on entrepreneurship!

Unconventionally yours,

© Michelle Podlesni 2021 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
How a Book Can Dramatically Increase Your Business

Christopher O’Byrne
5 Lessons I Learned From Steve Jobs and Other Rock-Star Founders

Fast Company
The 4 Things Every Customer Wants

Entrepreneur Magazine
here are several ways to promote your business; however, many of these ways will cost you a lot of money. You may not have thousands of dollars to spend on marketing in the early stages of your business, but there are still several cost-effective ways to build your brand.

Before the internet, small businesses had limited options to market their products effectively, including handing out fliers or sponsoring local events. Fast forward to the present; there are countless marketing opportunities. You simply need to know where to look.

Writing a book may not be the first thing that crosses your mind when you’re trying to find ways to grow your business. However, several CEOs have proven that writing a book is an option that is worth exploring.

Writing a book has not always been an easy task. Authors would have to find a low-cost printer and would often have to print hundreds of copies that they would then have to store all of those cases of books in their garage, basement, spare room… you get the picture. It was an onerous chore. However, small business owners can now skip this process entirely. Publishing is easier than ever. 
What separates a good founder from a great one? Every entrepreneur wants to create a company that is successful and beloved by consumers in the long term, but the vast majority of startups get stuck and, in my experience, lose their way before the three to five year mark.

I’ve had the privilege of working with many great leaders including Steve Jobs—I was at his side for more than a decade at Apple—and Brian Chesky, cofounder and CEO of Airbnb. My firm, FNDR, has helped Snap CEO Evan Spiegel, Sara Menker of Gro Intelligence, and a dozen other founders of unicorns, including Farfetch, Oatly, Roblox, and GoodRx, build companies that matter.

The founders who’ve made the transition from seed to greatness approach their business with intention (more on that in a minute) and they won’t compromise on lofty aspirations, even if it means taking a short-term hit. They’ve shown the necessity of being fearless in vision, and ruthless in execution. Here, in no particular order, are five lessons I’ve learned from founders on how to build a lasting enterprise—and to be a great founder in the process.
The landscape of customer loyalty has new contours: Customers get terrific service in pockets of their life and use those experiences to judge every other sales exchange. Customers also have more choices than ever before and therefore rely on their service experience as a key gauge of product and service excellence. Today’s customers are much smarter buyers. Social media has made every person a Consumers Report adjunct.
Figuring out how to retain customers today is no simple task. Not only are customers different, the same person can be different at different times. The business traveler may enjoy the convenience of Motel 6 on a weekday but find the same property ill suited for a weekend getaway with a spouse. Nonetheless, below are four key loyalty drivers that fit most customers most of the time when it comes to most services. 

1. Understand me: I change all the time. 
Knowing about the customer takes more than simply sending out a survey. It means positioning every customer-contact person as a vital listening post, a scout able to gather valuable intelligence about shoppers' ever-changing requirements.
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NNBA News - Volume 21; Number 9.0
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Bloom Service Group, LLC, P.O. Box 777951, Henderson, NV 89052, United States
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