Subject: NNBA Conference 2 Weeks! ~ How to Innovate ~ Education Business Opportunity ~ Social Media Marketing ~ Simple Ways to Calm Down

President's Corner
September 15, 2019
Dear Nurses,

We are only 2 weeks away from #NNBA2019! There is still time to register and experience the unlimited options available to entrepreneurial nurses. Meet nurse superstars and business experts that will help you go from where you are to where you want to be! Discover why so many nurses say, “this is the best conference experience ever!” This event is for aspiring entrepreneurs and existing business owners that want to take their business to the next level. Many of the nurses at this conference have grown their business and increased their income by attending, learning new techniques, and building relationships. You have heard the expression that your network is your net worth, right? Well I am here to tell you this is true. We see it year after year as a result of this conference, it’s information, and the connections that nurses are making. Here’s a quick view: Make your travel arrangements and register for the conference now. We will see you at Friday’s Meet & Greet in the Twilight Room.

Speaking of opportunities, if you are a nurse that is interested in owning a “turn-key” revenue generating education business, then be sure to check out the ad below and fill in the contact information. See more information on what is included and provided!

Our first article, To Really Innovate, Think Like a User explains how critical it is to understand a user’s mindset. Social Media is such a large piece of growing a business today. How to Build a Social Media Marketing Strategy will help you achieve your goals with a sense of purpose. How to Stay Calm During Times of Stress and Anxiety is filled with helpful suggestions from how we breathe, to the words we speak to ourselves.

Meet amazing nurses and speakers from all over the country and earn CEs! Nurses looking for a change, desiring more freedom, and becoming their own boss, have chosen to advance their careers by attending this conference. The experience, knowledge, and impact of our community is amazing. Be sure to check out our generous sponsor’s offerings below and full conference information and registration can be found by clicking on this link: See you in 2 weeks!

Unconventionally yours,

© Michelle Podlesni 2019 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Articles of Interest
To Really Innovate, Think Like a User

Entrepreneur Magazine
How to build your social media marketing strategy

Sprout Social

Simple Ways to Calm Down During Times of Stress and Anxiety

Entrepreneur Magazine
Why is it important to understand customer needs? Having a solid grasp can make or break your mission, and failing to do so can create problems with innovation. Australian-based shoe e-retailer Shoes of Prey had to learn this lesson the hard way. Once a darling of the investment community, Shoes of Prey collapsed earlier this year when it discovered a large gap in customers’s intent and their actual behaviors.

After conducting market research, company leaders concluded that mass-market customers would respond well to shoe customization, an offering that many heralded as innovative. Unfortunately, the mass market didn’t bite. As CEO Michael Fox wrote in a Medium post, “While our mass-market customers told us they wanted to customize … what they were consciously telling us and what they subconsciously wanted … were effectively polar opposites.”
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you.

Because 2018 was a whirlwind year for social marketing to say the least.

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.

Last year’s happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Where do you go from here?
Living in states of anxiety and stress are the norms these days, evidenced by the rise in book sales on mental health. Entrepreneurs admit to being addicted to “the grind” and "the hustle" — some wear it as a badge of honor. It has created what Barnes and Noble calls “The Anxious Nation,” which is great for booksellers but not so great for the rest of us.

As an entrepreneur who, like many, juggle family, wellness and a personal life, I am guilty of arriving to everything “on two wheels,” at the minute the meeting begins and always striving to overachieve at everything I do, be it a project, an event, a workout and even the creative meals I serve my family for dinner. We hustle from Monday to Friday and when the weekend rears its head, we rejoice that the struggle of the five-day workweek is over...
Save $100 on the NNBA Conference by becoming a member now. NNBA membership is $169 per year. So many benefits and high ROI.
About the NNBA
The National Nurses in Business Association, the vanguard of the nurse entrepreneurship movement, provides education, support, empowerment and opportunities for nurses in business since 1985. Thousands of nurses over the past 34 years have benefited from membership in the NNBA and launched successful businesses. The NNBA is the #1 Nurse Business Owner Network and serves collectively as The Voice of Nurse Entrepreneurship. Learn about joining the NNBA by clicking here.
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NNBA News - Volume 19; Number 9.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Hilda Johnson - Advertising -
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