Subject: 2016 Conference Highlights ~ Announcing #NNBA2017 Dates & Location ~ Key to Marketing Healthcare

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Presidents Corner                                                November 1, 2016
Dear Nurses,

Wish you were here! That’s what people say on the postcards they send when they are having a wonderful time and they wished you were sharing it with them. That’s exactly what nurses are saying everywhere from evaluations on through social media about #NNBA2016. Twitter search the hashtag NNBA2016 and you will see hundreds of comments and view videos from our event. Over the conference weekend were over 3 million impressions! My LinkedIn article is here: and a link from RNFM Radio’s episode #224 talking about our Nurse Entrepreneurship & Career Alternatives Annual Conference and why it is such a special event that is not to be missed.
Keynote Address by Dr. Louise Jakubik
Louise followed up her wonderful presentation on Business Ownership Being THE Difference Maker for the Life and Work You Really Want with Sunday’s Round Table session on Creating a Seminar Business.
NNBA 2016 Shark Tank Competition 
Five nurses entered the tank this year: Lani Deleon, Patricia Crilly, Rachelle Fudge, Tania Simmons and Naomi Travers. All had innovative products, services and programs. This event; a crowd favorite is informative, helpful and so much fun for the entire audience. This year’s winner was Naomi Travers, RN, GNP-BC, MSN with her with her patient-focused innovation called the Spessle. Naomi won an award, cash prize, registration for #NNBA2017 and consultations with the panel of judges! You can learn more about Naomi and her company at
There are many reasons why this conference is so valuable and has nurses enthusiastic about being there. A complete disruption in the health care industry is occurring and the fallout of these massive changes affects all nurses. Whichever way nurses are getting to the tipping point; they are thinking of a change and are looking at their options. Nurses realize they can have more freedom, more money and more control over the longevity of their nursing career.

Outside of the comfort zone; that’s where all the growth happens and you will see that you share the same feelings as other nurse entrepreneurs and in the article below from Harvard Business Review. Can you start a business just using your smartphone…read and find out. We spoke a good deal on marketing at the conference and there is a great article on the key to marketing healthcare written by Scott Public Relations. This is a company I worked with when I was in the corporate world and I wouldn’t hesitate recommending them.

Our hashtag is already out there at #NNBA2017, and we are moving east. The conference will be on Florida’s St. Pete Beach. Plan to save the dates September 8 – 10, 2017 and join your nurse colleagues from around the country.

Coming soon: More pictures from #NNBA2016 in the Conference photo gallary.
Unconventionally yours,

About the NNBA
The National Nurses in Business Association, the forerunner of the nurse entrepreneurship movement, provides education, support, empowerment and opportunity for nurses in business since 1985. Thousands of nurses over the past 30 years have benefited from membership in the NNBA and launched successful businesses. The NNBA is the #1 Nurse Business Owner Network and serves as The Voice of Nurse Entrepreneurship. Learn about joining the NNBA by clicking here.

Articles of Interest
Everyone Suffers from Imposters Syndrome
Harvard Business Review
Can You Start a Business with Just a Smartphone?
Small Business Administration
Adaptation is Key to Success for Modern Healthcare Marketing

Scott Public Relations Blog
One of the greatest barriers to moving outside your comfort zone is the fear that you’re a poser, that you’re not worthy, that you couldn’t possibly be qualified to do whatever you’re aiming to do. It’s a fear that strikes many of us: impostor syndrome. Can you start a business with your smart phone? 

I know I’ve certainly had those thoughts while publishing pieces of writing, whether it’s blogs or books. I’ve had them while teaching my first university classes and giving speeches to corporate audiences. I appear confident on the outside but feel deeply insecure on the inside, wondering who I am to be stepping up to this stage. What could I possibly have to say that anyone would want to hear?
It might seem a bit surprising it’s absolutely possible to start and run a business from your smartphone. At the very least, you can start a business and run the majority of it from a smartphone and without a computer, from your home.

Imagine for a moment that you don’t have a full-fledged computer, and you can’t afford expensive equipment. That’s not so far fetched, because many budding entrepreneurs have minimal resources, yet most of us have a smartphone these days. 

Or perhaps you simply love the idea of being a mobile. You want the freedom that comes with running a business from your phone.
As with all industries, markets change – new products are developed and consumer behavior shifts – creating a need to adapt to the transitions in order to effectively engage consumers and cultivate customers. The healthcare industry is no exception to disruption and change. In fact, healthcare has been one of the industries undergoing the most amount of change recently.

In a Forbes article by John Greenfield and Kimberly A. Whitler, “The New World Of Healthcare Marketing: A Framework For Adaptation,” the authors indicate that the changes occurring in the healthcare market are largely consumer-driven as people are taking a more active role in their healthcare decisions.
Here's what nurses are saying!
“I feel inspired because I have found some amazing nurses and we share several things. I want to tap my untapped potential and be willing to risk the status quo for something much more fulfilling!”

“Too many ahaa moments and golden nuggets of information to count; energized learning new ideas, techniques and networking!”

“I see building relationships that make a positive impact and speakers sharing so much great experience. Business does not mean cutthroat; I can be successful, make money and be supportive of other nurse’s success”

“I love learning how to think like an entrepreneur. Excellent business and leadership from those nurses working in organizations”

“I’ve been a NNBA member for many years and cannot believe all the valuable information I have learned to build my business even bigger!”

“My eyes were opened and my mind reinforced of all the possibilities for nurses in business”

“The past two days of been packed with golden nuggets of information and ahaaa moments. The fact is, that I’m going home with the belief that I can do this and how breaking down what feels like an insurmountable task can be a reality. I know this will help me launch my business with new support, relationships and friendships”

“Wonderful, inspiring, validating and motivational, 1 million thanks!”

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NNBA News – Volume 16 Number 11.0
Michelle Podlesni, RN - Editorial Director –
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