Subject: 02.17.2022 New North Newsletter

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Technology and Innovation
Mercury Marine announces bold new vision with its Avator electric outboard concept
MERCURY MARINE 

MIAMI  — Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced its Avator™ electric outboard concept, representing Mercury’s next step in marine innovation, advanced technology, and engineering. The electric outboard concept will be on display for the first time during the 2022 Miami International Boat Show and is progressing the company toward the formal release of electric outboard products later in 2022 and 2023.

Avator creates a new boating experience for Mercury’s global customers combining an investment in electrification with more than 80 years of expertise in the marine industry. Leveraging Mercury's leadership and reputation for hydrodynamics, corrosion resistance, reliability, and industrial design, the Avator concept will deliver a superior user experience for a wide range of vessels and activities....

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Research and Trends in NE Wisconsin
Community, business leaders learn about economic trends in St. Norbert event
WLUK

DE PERE -- St. Norbert College held its annual State of the Economy event on Wednesday.

Community members and business leaders learned about the state of our global and national economy during the presentation. It covered trends in employment, inflation and other indicators with both short and long-term implications on the economy.

One of the student presenters, Molly Frye, talked about her area of focus: the housing markets...

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Economic Development Feature
Wisconsin groups offer new 'cookbook' to spur affordable housing development. Here's the recipe
GREEN BAY PRESS GAZETTE 

Wisconsin has a new recipe to increase affordable housing development thanks to a "cookbook" released Wednesday.

"Enabling Better Places: A User’s Guide to Neighborhood Affordability" is a 45-page report that outlines zoning and building code changes communities can consider to make it easier and cheaper to build housing that's affordable for low-income families. The report has the support of government and industry associations representing Wisconsin's builders, Realtors, commercial developers, retirees, municipalities and planners...

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Expansion and Business Development in the New North
Sturgeon Bay approves land transactions
DOOR COUNTY DAILY NEWS

STURGEON BAY -- The City of Sturgeon Bay took action on two of the three recommendations set forth by the Finance/Purchasing & Building Committee on Tuesday at its common council meeting. The Sturgeon Bay Common Council approved the donation of land from the city to the Door County Economic Development Corporation for a modular home manufacturing facility near the Industrial Park. Mayor David Ward explains the plan that is contingent on grant money received for the project.

The recommendation for the National Estuarine Research Reserve (NERR) sites will be brought back to the council on March 1st after some maps are redrawn because of incorrect identification of a parcel of land near the Sturgeon Bay Yacht Club. The meeting wrapped up within an hour after five city ordinances and municipal codes received a first reading and approval of needed changes recommended by the Community Protection and Services Committee...

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Promoting the Regional Brand
Sheboygan County Administrator Adam Payne delivers State of County address
WHBL

SHEBOYGAN – During Tuesday night’s Sheboygan County Board meeting, County Administrator Adam Payne delivered the “State of the County” address.

Here is a summary:  Sheboygan County has 850 employees working in 19 departments administering over 200 programs and services. The total budget is $167 million, comprised of $52 million in property tax levy and the balance coming from state and federal revenue, private pay, and fee or service charges. The four largest departments are Health and Human Services ($41.2 million), Transportation ($23.9 million), Sheriff ($23.1 million), and Rocky Knoll Health Care Center ($14.5 million) and amount to nearly 2/3rds of the entire County budget. The remaining departments include: Building Services, Clerk of Courts, Corporation Counsel, County Clerk, Court Commissioner, District Attorney, Finance, Human Resources, Information Technology, Medical Examiner, Planning and Conservation, Register of Deeds, Treasurer and Real Property Listing, University of Wisconsin-Extension, and Veterans Service...

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Promoting the Regional Brand
Tight labor market could stick around for years in Northeast Wisconsin
WLUK 

NEW NORTH -- More help wanted signs are popping up around Northeast Wisconsin

Regional economist with the Wisconsin Eepartment of Workforce Development Ryan Long says the labor market has been tight since before the pandemic. He thinks it won't change any time soon.

"I can pretty confidently say for the next 20 years or so," said Long, “At the heart of it is a workforce quantity issue where the labor market is doing musical chairs, where there are not enough people for all of the chairs.”

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Attract, Develop and Retain Diverse Talent
AriensCo and Fox Valley Tech team up to create in-house education for the manufacturer
WBAY

BRILLION -- Employees at AriensCo in Brillion now have the opportunity to increase their training, education, and growth within the company. The manufacturer teamed up with Fox Valley Technical College to create Ariens Academy.

In a classroom inside of AriensCo in Brillion, a group of Ariens employee are working their way toward an associate’s degree in quality engineering technology -- without having to leave the office.

“It’s just an opportunity to grow and gain more experience in a field that’s really interesting to me,” says Madeline Wheeler, an AriensCo employee...

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Economic Development Feature
Cellcom launches 5G service in Kewaunee, with more sites coming for Kewaunee County
GREEN BAY PRESS GAZETTE 

KEWAUNEE - Green Bay-based wireless carrier Cellcom has launched 5G in the city of Kewaunee, with coverage planned to expand to other sites in Kewaunee County this year.

5G is the next generation of mobile networks — the acronym stands for "5th generation" — intended to offer significantly faster speeds and response times than 4G, more capacity and a more unified platform for simultaneous multiple users, among other improvements. According to the Cellcom website, its 5G network will be 10% to 15% faster than 4G LTE service..

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Promoting the Regional Brand
'Pretty much full': Demand soars for Austin Straubel spring break flights
WFRV

GREEN BAY – Looking to book a last-minute flight to a popular spring break destination? Well, Austin Strabel International Airport says that availability is limited, but there are some options for would-be travelers.

According to officials, most of the nonstop flights to Fort Myers, Phoenix, Orlando and Tampa are nearly full. There are still some options for travelers who have not booked a flight yet.....

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Technology and Innovation
C.H. Robinson entering self-driving truck market with Waymo partnership
STAR TRIBUNE 

Eden Prairie-based C.H. Robinson is pairing with Waymo — formerly the Google self-driving car project — to make autonomous trucks an option for its customers.

C.H. Robinson is the world's largest third-party logistics company, and its job has become harder in the past year as supply-chain bottlenecks caused delays for all sorts of companies. A shortage of truck drivers that existed before the pandemic was a major contributor to the problem....

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Expansion and Business Development in the New North
SSM Health partners with Moraine Park Tech on Treffert Studios
INSIGHT PUBLICATIONS

FOND DU LAC—The SSM Health Greater Fond du Lac Region is partnering with Moraine Park Technical College to open the new 8,500-square-foot SSM Health Treffert Studios. The new building will expand clinical services and programs offered by SSM Health Treffert Center, which opened in 2016.

The Treffert Studios builds upon the legacy of autism and savant syndrome expert Dr. Darold Treffert and will help young adults develop skills to secure gainful employment, with a focus on strengths and neurodiversity. The $2.75 million project, located at the corner of Highway 23 and National Avenue, is scheduled to open in early summer 2022...

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C.H. Robinson entering self-driving truck market with Waymo partnership. Star Tribune story above. 
COVID-19 Vaccine Info & ARPA Resources
As our region continues to respond and recover from the COVID-19 pandemic, we will share updated info and resources on the New North website.
CLICK HERE FOR COVID-19 UPDATES & RESOURCES

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