I've spent a lot of time talking about the
mindset of success through example, real
life experience, and case study example.
Now I want to shift gears and talk about
something a little bit more technical:

What to do after you generate a prospect
that could potentially become a valued
member of your team.

There are a few key principles that I've
used over the past few years that I think
will both shed light on what to do and
focus your energies on the activities that
garner the most bang for your buck.

So you get the lead . . . Now what?

Well to begin, the most important factor to
consider is where you got the lead. Did you
generate it yourself or did you purchase it?
If you didn't generate it yourself you need
to move yourself into a situation where you
are as soon as possible.

The one biggest change that allowed me to go
from super sucking at recruiting to doing it
effortlessly is taking control of my own lead
generation. You eliminate the competition,
instantly increase the quality of the lead
dramatically, and you reduce your lead cost
substantially. It's the biggest win situation
you can put yourself in.

Next . . .

I learned the art of focused attention. Once
I got good at the getting of leads I made
that my priority which was in direct
opposition to what I was originally taught.
I was told to run through my leads list and
set appointment after appointment. Only
problem was I burned through weeks at a time
doing this and had no results from the effort
whatsoever.

So, I decided to focus my attention on the
getting of leads as opposed to the following
up multiple time with the same leads and for
it my business began to flourish. Why? Action
oriented people like you and I see an
opportunity and take action. No need for hand
holding a person through a decision. The right
ones take action now instead of deferring
until next week and then next month and then
never.

The name of the game is to find as many action
oriented prospects as possible. This is done
through selectively focusing your time and
efforts on the getting of new leads.

Once the leads come into your follow up system
the next important point here is to know that
the more personal you are the higher the chances
of a successful transaction. Of course you
should use automation like auto responders, but
still make an effort to follow up with your
leads once with personal touch.

Maybe it's by email or maybe it's by phone.
It's up to you, just know that the more
personal the interaction the more trust that is
created, and the more trust that is created the
higher the likelihood your prospect is going to
take action to get on board your ship to success.

In that contact a few important things must be
stressed.

Be personal. One thing I've coached people on
over the last couple years is to be more
personal in their interactions. Let your leads
in on who you are, where you come from, what you
do, why you love your company, etc. Why? It's
compelling and it's personal. It gets their
attention and starts a new relationship with
those who are receptive to you.

So never think what you have to say isn't
important or valuable at this point - say it.

Finally, one thing I've always recommended and
do to this day is I think every good internet
network marketer should have a blog. Why? We
live in a voyeuristic world. Look at the reality
TV going on - we like to see how others live,
and if you give your prospects a window into
your life in the form of a personal blog where
you share your thoughts and emotions it goes a
long long way.

It becomes a powerful testimonial. I can't tell
you how many people I've had view my blog and
then in a personal interaction bring up
something I posted on it 5 months ago. What
this tells you is - they do investigate. And
that's GOOD for you!

It lets them get to know you without you even
being there and functions on a powerful
principle few know or speak about called "The
Power Of Documentation".

Which states - that which we read we receive
mentally as more true so than that which we
hear . . . (It seeps past people's radar)

What I mean is, it's a totally different and
more powerful experience for your prospects to
proactively read your blog and find out about
you on their own than it is for them to do so
in a conversation, so you want to make sure you
use this principle to your advantage in the
form of a personal blog.

Another HUGE reason to blog is you get traffic
just for putting information out there. I was
shocked to see that a blog I used in the same
fashion I'm describing to you now got over 300
visitors a day to it on autopilot. Thinking back
I did get a lot of calls in the middle of the
night asking about my business that I couldn't
quite track where these people were coming from.

It was them finding my blog doing a Google
search or something like that, reading and
getting interested, seeing my number and
calling me.

So if you put your number out there they will
pick up the phone and call you. I guarantee it.
Now this won't happen overnight, but it will
with consistent blogging, and as I said before
traffic is the icing on the cake.

You're not blogging for traffic as an end.
You're blogging to create a powerful testimonial
for you and your business to send your prospects
too after you've generated the lead.

The last thing about a blog is this . . .

Once you put it out there it's there forever. My
first blog I ever started is still highly ranked
in Google and gets traffic every day. Again I did
nothing to get this traffic except put stuff on
my blog and so the same will happen for you.

So to summarize . . .

After you generate a lead make sure your focus
remains on getting more, and DO make the attempt
to follow up personally on some level with your
leads and in that conversation mention your blog.
Allow your prospects to see the "you" online.
They'll get to know you, feel informed about you
and your business, and your closing rate will
go up.

>>> Familiarize Yourself With Our Process Here

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"Fear Terminators..."

~Ola & Shola | The M!L.M Brothers ~
Co-Founders, myEmpirePRO.com

         

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