I have started considering the biggest difference
between my success and my failures as a network
marketer and immediately the question of lead
quality came to mind as a factor.

When I was less than a success in network marketing
I bought leads and spent hours everyday following
up with them. Now that I have a team that grows
daily the one thing that I have never done again
is bought leads and yet I still have success.

Why the big difference with these two approaches?

I could be wrong, but let's consider a few things . . .

I am very big on the issue of control when it comes
to running a business.

When you buy leads you give up a great deal of
control.

When you buy leads you're put on auto ship, a set
price per month and then like clockwork once a month
you are sent your monthly lot of leads to work.

This is great because it sets a regular schedule in
your business and gives you certain expectations. You
know that you have X number of leads for the month
and it's your job to follow up with them.

This is not so great because when you're buying leads
you are always left to question exactly where they
came from. You know they are leads and you know that
they want to know something about a home business, but
besides that you really don't know anything about
where these leads came from.

You don't know what type of form they filled out to
designate themselves as leads, when exactly it was
they filled out said form, or exactly how many people
this same lead was distributed to.

Leads companies give you an idea about this process,
but when it comes down to it you just have to trust
them on it.

This always left me a little weary because without
this knowledge I couldn't properly gauge their
expectations or mine. Further, if your leads company
goes out of business you're left scrambling to find
a new company with likely a whole different system
for generating leads for you to get accustomed to.

Now without buying leads you are left with the task
of generating leads yourself.

Yes this is an additional workload as a rep, but there
are many benefits to this method of growing your
network marketing business this way that far supersede
the former.

Why?

Well when you generate your OWN leads you know exactly
where the lead came from, what type of form they filled
out, exactly how much these leads cost, and most
importantly how many people this lead was distributed
to.

When you generate your own leads your leads are your
leads and your leads alone. Further if you have your
own lead capture page you know exactly why they filled
out the form.

This is important because when you go to follow up with
these leads you know exactly what expectations were set
for them.

They opted in to learn about your business opportunity
and your business opportunity alone.

This is a powerful leverage for you which you should
never underestimate.

With this knowledge you can set precise metrics for
growth.

You want more leads, you just up your marketing and you
know exactly how many leads you'll generate per the cost
and time involved and exactly how many of them will
convert into new team members for you.

It's completely scalable and YOU control everything!

If any one thing has been the biggest improvement from my
failure to my success it's this.

Take a few seconds to consider it.

>>> How to Stop Buying & Start Generating Leads

---

"Fear Terminators..."

~Ola & Shola | The M!L.M Brothers ~
Co-Founders, myEmpirePRO.com

         

---

---