What's the biggest mistake we make while trying to recruit?

The answer is something that will surprise you.

It's the most counter intuitive simple truth you will ever come across.

Most people do not recruit effectively because they care too much.

I remember back when I was a slave to the phones. All evening, dialing number after number, silently wishing I'd get another disconnect because I didn't want to be hung up on again.

Out of nowhere, that little voice in back of my head would say something like:

"What if this is the first one?"

Immediately I'd get nervous, and half of me would start thinking about . . .

"What if it was? Could I be a mentor? Was I ready? What if I fail? What if they join and don't make any money?"

The other half of me would simultaneously do the math . . .

"You've got $4,822 on the credit card and you haven't made a cent. What are you going to do if you don't start making this money back soon?"

Ring . . . Ring . . . Ring . . .

Someone picks up the phone.

I'm so caught up trying to remember my script, so hopeful that this call is going to be my first recruit and money made in my new business, and at the same time so worried that I'm not ready for it.

So much pressure I'd put on myself.

I simply cared too much.

Fast forward a few years. Recruiting is the easiest thing in the world.

Primarily because I'm really good at getting leads and creating a situation of such immense leverage that there's literally no way to fail. Which you can and should get good at too.

I recruit when I want, how I want, and make money on command in the process. NOT because I got better at recruiting or learned any magical secrets, but because I know for a fact, that the decision to join my business isn't mine, it's the person I so choose to offer it to.

So, I simply stopped caring if they'd join or not, it's not on me, and . . .

It comes across when I speak.

Surely I'm happy when a person does make the right decision, but I attach no emotion to any recruiting outcome.

Once you let go of that, something almost magical happens.

That "leadership" feeling is transferred from you to your chosen applicant. They feel it. They know this is their chance to either make or break and because of it, the pressure shifts to the right place - on them.

The attraction, the need to join, only intensifies.

You recruit more by caring less. That's the secret.

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