| Hello everyone,
This is Dan. Thanks for your great questions and interest regarding our current promotion for custom market analysis. This morning we received a rather simple but really a very good question for instructional purpose:
"How would this market analysis help me get higher rates of reimbursement from our broker?"
The answer is it won't! There is NO RELATIONSHIP between your custom market analysis and anything to do with broker work.
As Joel always says, "Broker work is lazy work - low hanging fruit with low margins." You just sit back and wait for brokers to assign you trips. If/when the current broker finds someone cheaper to perform the same trips, your trip volume goes down. You are completely dependent and subservient to a broker's discretion.
The purpose of a custom market analysis is to empower YOU. It is a tool that you use to develop a strategic marketing and soliciting plan with the goal of meeting, greeting and building direct relationships key staff, facilities, and associated residents and patients.
The lead research we uncover will better help you formulate a plan for soliciting and marketing to each facility. You would not approach a 100% private pay facility the same as the way you would a facility that is all Medicare/Medicaid. Likewise, you would have a different discussion with a facility with a mixed percentage.
In building direct relationships with these facilities and gaining direct pay and private pay business, the ultimate goal is to secure formal agreements. That is what is going to give you higher ROI trips and dramatically help you increase your resale value. Consider the recent email I shared a few days ago and am again posting below. By any measure it is a huge success story. When we first started working with Gary and Linda 4-5 years ago, they were pretty much all Medicaid broker work. When you read their story and experience, you don't get to that point by relying on "low hanging fruit - lazy Medicaid broker work." You have to go direct pay and private pay work with formal agreements and relationships.
I hope this helps clarify for many of you, but feel free to continue sharing your questions. As mentioned in previous emails, if you make your reservation between now and midnight Friday, 9/22/23, you will save $200 on your custom market analysis. We will send you an electronic invoice.
Thank you.
Best wishes, Daniel M. Murphy Online Manager
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