| Friend,
When I first started out as a school owner, I was told that you couldn't sell memberships over the holidays.
"After Thanksgiving, it's dead. You may as well work on your New Year's marketing and be ready for the rush after the 1st of the year," they told me.
And I believed them. That is, until the year I enrolled just as many people in November and December as I did the during other months of the year.
That's when I figured out that people are still spending money during the holidays -- a lot more money than they normally spend, in fact.
And if you want to enroll students during the holidays, you just have to give people a decent reason to spend some of that money on martial arts lessons.
Check out this article for more on this:
Until next time,
Mike Massie MartialArtsBusinessDaily.com
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P.S. - This article is mostly about mindset, although it does share some tips on how to actually market your classes during the holidays. I'll have more detailed info on this later in the week.
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