| Friend,
So last week we looked at different ways you can get involved in your local community with charity and fundraiser events. And, we looked at doing these events in your school, versus getting out and networking to get your dojo involved in events out in your local area.
Remember, making contacts is important. Not just so you can do more good in your local community, but also because knowing the right people can open up doors for your business.
But after you start getting involved and meeting people locally, what's the next step?
As I said last week, this next step is the most important, and if you flub it you're going to undermine everything you've done to this point.
And that step is...
FOLLOW-THROUGH
One thing that will tank your public relations efforts more than anything else (and your efforts to do good locally) is not following through on your commitments. Once you commit to volunteering or helping out in some way, it is vitally important that you follow-through on your word.
People who know they can count on you will respect you. People who think you're a flake, won't. And no one ever refers business to someone who they think will make them look bad.
This is why it's so important to follow-through on your commitments. It's also why you want to make sure you don't over-commit yourself out of enthusiasm and good intentions.
If you're a big-hearted person, this can be very easy to do. That's why I suggest that when you start getting involved locally that you start off small. Don't over-extend yourself, but instead just dip your toes in the waters until you know how much extra work and time you can typically commit to outside projects.
Remember, it's always better to under-promise and over-deliver, than to over-promise and then have to walk back your promises.
Alright, that's it for today's email. Tomorrow we'll start talking about scholarships and service-based education programs.
Until next time,
Mike Massie MartialArtsBusinessDaily.com
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P.S. - In case you missed it, I just updated and expanded my book on hiring and training dojo employees. After revising it, the book is now about 140 pages longer, and goes into tremendous detail on the process of hiring and training staff to work in your martial art school. If you're thinking about bringing on someone to help out in your dojo, it's a must-read. You can find out more and get the book here: http://amzn.to/1VUJC27 | 