The hardest thing to hear when your business is struggling is that it's your fault.

I know it was hard for me to hear, back when the Great Recession hit. But it was the truth.

And I didn't need anyone to tell me that -- I was looking in the mirror when I spoke those words.

"Massie, this is your own damned fault. This time, you got cocky and didn't take your own advice. And look where it got you."

That was a hard lesson to learn, and it took me well over a year to pull my school back from the brink of failure. All because I thought the rules of business didn't apply to me.

But it was a valuable lesson to learn, too.

Well, in today's article I explain one of the main reasons why school owners are struggling today, despite all the information we have at out fingertips.

For most school owners, it's not that they think the rules don't apply to them (like I did) -- instead, they're simply confused about what the rules are:

http://martialartsbusinessdaily.com/5942/your-dojo-is-failing-and-this-is-why/