Subject: Little Things In The Dojo That Make A Big Difference...

Friend,

Last week I admonished you to focus on the 80/20 actions in your dojo until you hit certain financial benchmarks. These benchmarks indicate stability in your enrollment and income, and are generally a sign that you've "made it" as a school owner"
  • 150+ students for 12 months solid, and
  • +$10,000 net (take home) profit for 12 months solid
Now, for most of you, the math here will be simple. 150 students x $150 a month = $22,500 in tuition collections per month.

At a 44% profit margin (a piece of cake if you're following Small Dojo Big Profits) you'll take home $10k a month in net profit.

Simple.

But what if you didn't set your school up according to the Small Dojo Big Profits guidelines? What if you have a monthly rent that's equal to the GDP of Rhode Island? What if your overhead is way overboard, and each month you're just barely able to stay afloat?

Well, that's what this upcoming email series is all about. For the foreseeable future (because honestly, once I start writing on this topic it could take a while to cover it thoroughly), I'll be discussing all the ways you can increase your profits in your martial art school.

Now, if you want to get this info right away (and in greater detail), just go to Amazon and purchase "The Profit-Boosting Principles", which is the book I wrote as a follow-up to Small Dojo Big Profits that covers this topic.

However, if you're the patient type, just sit tight and wait for these emails to roll in over the next few weeks, and follow along as I describe all the ways you can boost your net, even if you're treading water financially.

Until next time,

Mike Massie
MartialArtsBusinessDaily.com

Quick-start Guide to My Books and Resources:
- Looking for a list of books and resources I've written? Click here! 
- Starting a dojo? Wondering where to start? Click here...
- Looking for one-on-one coaching to grow your dojo? Click here...

P.S. - And if you are treading water, for goodness sakes - cut your overhead costs. If your rent is sky-high, find someplace with lower rent. If your payroll is killing you, find ways to do more with less employees. If your utilities are killing you, turn the thermostat up or down, install solar film on your windows (if you live in a hot climate), and turn the lights off when no one is in the place. There are a million ways to cut down on your expenses - I suggest you use every single one.
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