So, back-to-school season is here...

Are you marketing?

Have you been marketing?

Will you continue your marketing through fall?

The answer should be "yes" to all three of the above questions. You should be marketing now, and stepping up your efforts even though most parents will wait to select an after-school/recreational activity for their kids until a week or two after school starts.

The reason why you should be stepping it up now is to prime the pump. Because the more a parent sees your ads and school name, the more likely they are to call you when it's time to enroll their kid.

You should have already been marketing because marketing is an all-the-time thing. Plus, prime the pump, right?

And you should continue marketing hard through the fall season, because the weeks between today and the holiday season (that starts in mid-November here in the States) are likely to be your peak enrollment months for the year.

So, get on that marketing. Press the accelerator to the floor and don't let up until you smell turkey and stuffing cooking in the kitchen on November 24th.

And remember, if you're pulling your hair out in a few weeks because your school is over-flowing with new students, that's a good problem to have... consider it a blessing and be happy you're busy because your school is making money.