Subject: Something new. Pre-orders open August 25
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PRE-ORDERS OPEN TUESDAY, AUGUST 25 — 14:00 UTC / 10:00 AM EASTERN |
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14:00 UTC is 10:00 AM here in Toronto. Tuesday morning. Set the alarm accordingly. |
| Hey there Friend, |
We Know Something. We Are Not Allowed to Tell You Yet. |
| Here is the situation. Something new arrives, and pre-orders open Tuesday, August 25 at 14:00 UTC — that is 10:00 AM here in Toronto. We have seen it. The full details are sitting on the desk in front of us right now. And we have signed a piece of paper that says we cannot show you a single specification, a single full photo, or a single price until that clock runs out. |
| So this is going to be the least informative email we have ever sent you. We are aware. Sorry about that. The poster above is the one image we are cleared to publish — a lens, a date, and a sentence. That is the entire permitted vocabulary until Tuesday. |
| What we can say: this is not a minor refresh of something already sitting in your case. The first wave coming into Canada is not enormous. And at 14:00 UTC on Tuesday the embargo lifts, the page goes live, pre-orders open, and the line forms. |
| You can be at the front of that line. It costs nothing. |
How to Get on the Pre-Order List |
| Two ways, both low-tech, because that is how a list actually works: |
| 1. Hit reply. Type the word LIST. That is the whole email. You do not need to say anything else. |
| 2. Call us. 416-783-4140 or 1-800-580-7160. A human answers. We still do that here. |
| Your name goes on a real list, in the order it comes in. Tuesday at 14:00 UTC, the people on that list get the full email first — everything we are sitting on right now, all at once, with the pre-order link. No deposit to get on the list. No obligation. We are not going to charge you for standing in a line. |
| Reply “LIST” — Put Me on It |
| Or just call. 416-783-4140 · 1-800-580-7160 |
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Pre-orders open Tuesday, August 25 · 14:00 UTC / 10:00 AM Eastern Four days. Then we can finally talk. |
| Questions we probably cannot answer until Tuesday? Ask anyway — info@khanscope.com. We enjoy the challenge. |
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Clear skies, Ray & The Khan Scope Team |
| P.S. We have been doing this since 1986 and a box we are not allowed to open in public still gets me a little giddy. Tuesday, 14:00 UTC. Set an alarm if you are the alarm-setting type. |
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Khan Scope Centre | 3243 Dufferin Street, Toronto ON | 416-783-4140 In the astronomy business since 1986. |