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December 01, 2015 / 120115
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What is Your Tagline?
By Shirley Corder
Have you ever watched an ad on TV and wondered out loud, "Now what on
earth are they advertising?" I have. Many times. Usually by the end of
the advert I begin to hazard a guess. Sometimes I'm right. Sometimes I'm
totally wrong.
The movie clip that is clearly advertising some sort of drink ends up
promoting a make of cellphone. Or the gripping little video showing a
cute toddler and a rescue dog is really trying to get me to buy a bar of
chocolate. Their taglines are not clear, if they are even present.
Until 2010, I had never even heard of a tagline. Then I attended a
continuing workshop at the Florida Christian Writers Conference. The
workshop leader was Laura Christianson of the Blogging Bistro. She led us through a series of exercises in an attempt to establish a "tagline" for our writing.
"A tagline is a slogan that succinctly, memorably, and descriptively sums up a company or product." (Thanks to Wisegeek.com for this definition.) So as a writer, I needed a slogan that would sum up my writing.
Hmm. Not so easy.
I learned a lot about myself during Laura's series of workshops, but I
left without a tagline. It wasn't Laura's fault. My problem was that I
seemed to have several genres.
- I write to encourage writers.
- I write inspirational material.
- I write devotional material.
- And as a cancer survivor I write to encourage those in the valley of cancer.
I had two websites. Two blogs. Two Twitter accounts. Two genres. Several newsletters.
And no tagline.
Some weeks after the conference, I realised what had been looking me in
the face all the way through those exercises. I live to encourage and
inspire others who are struggling in some way. Even as a youngster at
school, I inevitably befriended the kid that had no other friends. I
didn't write in a variety of genres at all. I wrote articles to inspire
and encourage.
To READ the REST of this POST, please go to:
http://www.writersonthemove.com/2014/03/what-is-your-tagline-part-1.html
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PERMISSION TO REPRINT
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information along with updates on free webinars right in your inbox? Get access to The Writing World (http://thewritingworld.com) today.
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