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July 18, 2016
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What It Takes to Promote a Book
Today's guest post is about one newbie author's book marketing insights and strategies.
Book Promotion 101 - One Author's Journey
Guest Post By Jackie Ellis Stewart
It took time to write "Raiders and Horse Thieves"
and was emotionally painful to relive all the events as I recorded them
for posterity. The first publisher refused it and then changed their
minds seven months later and published it a little less than a month
ago. The hardest part of this project has been promoting the finished
product. It’s entirely beyond my area of expertise.
My first impulse was to do what I always do: reach out to family and
friends. I arranged for half a dozen friends in various far flung parts
of the country to receive the book. Before sending them a copy, I asked
if they would be willing to read the book, and if they liked it, to post
a review on Amazon. We are Southern. If they hadn’t liked the book,
they would simply have said nothing. I now have seven five star reviews
on Amazon.
Two copies of the book have been delivered to the library in my
community. The librarians have expressed an interest in sponsoring a
memoir workshop in the near future. I will follow up on my offer in a
month or so after Christmas.
A website has been set
up with easy access to my blog and information regarding my book.
Snapshots have been posted in a slide show of pictures of my
surroundings that changes with the season.
I post on the blog at least once a week and usually twice within a ten
day period. The posting is always followed by an announcement of the
posting title on Facebook.
An application has been sent to one of the major book stores in my home
town for a book signing. My friends at church as well as all the people
who play duplicate bridge with me are eagerly awaiting an opportunity to
buy my book and have me sign it. Several have offered to hold private
parties for me. Although this is incredibly flattering, I have refused
and explained I need all book signings to be held in public places where
the local press will free to attend.
To read the full article, please go to:
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PERMISSION TO REPRINT
Sorry - guest posts are not reprintable!
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