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April 04, 2016
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Guest Post by Dana Lynn Smith
A domain name is the address that's used to direct others to your author
website. For example, my main website
and blog is at http://TheSavvyBookMarketer.com.
One of the first decisions authors must make in setting up an author
website or blog is what to call the site and what website domain name to
use for marketing purposes. But it may be a good idea to purchase
several domains and point them to your home page or to different areas
of your website.
Below are some examples of domains commonly used by
authors.
Choose a domain that matches your book title and point it to your book
sales page. For example, SavvyBookMarketer.com points to the sales page
for my Savvy Book Marketer Guides.
If your book is not yet published, you may want to make sure the domain
name (or an easy variation of it) is available before you decide on the
final title. Depending on your business strategy, you may also want
register a domain to match your publishing company name.
For branding purposes, get a domain that matches your author name and
point it to the "about" page or media page on your site. If you have
written several books, you can use your author domain name for your main
website. You may have to be creative to register your own name – try
using a middle name or initials, adding another word such as “author,”
or using an alternate extension such as .net instead of .com.
If you have multiple websites, you can create a personal website using
your author domain name and link from that site to your other sites. For
example, DanaLynnSmith .com points to a website that contains links to
all of my other sites.
If you’re a fiction author planning to publish multiple books, consider
using a domain name related to your genre for your author website, such
as RomanceAuthorJulieJones.com
For search engine optimization, buy a topical, keyword-rich domain to . . .
To read the rest of this article (and share it), please go to:
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PERMISSION TO REPRINT
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
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