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December 24, 2015 / 120815
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5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy
By Karen Cioffi
Content curation has been around for a while, but many bloggers don’t
realize the advantages or benefits it offers. This strategy allows you
to post more often with less work and less time.
This form of marketing comes in various forms throughout the internet.
Of those variations there is one common thread: content curation is
related to article marketing. You can think of it as one of the
strategies under the content marketing umbrella, the same as content
aggregation.
If you’re wondering whether content aggregation and content curation are
the same, they’re not. A Forbes article by Susan Gunelius explains that
the primary difference between the two is that content curation offers
“the human element.”
What does this mean?
Well, content aggregation is simply finding and linking to hot
topics, trends, and other news or information worthy content from your
site. Some sites use all sorts of topics and others use content that is
focused on their platform.
Content curation on the other hand offers more. While linking to
the information source, those using this strategy add their own spin on
the information, or enhance it with personal experience or additional
information on the topic.
The information used for content curation is targeted and so is the
audience it’s prepared for. As an example, if you have a health site on
alternative medicine and alternative health options you would search for
and use information/content on that topic or niche. You obviously
wouldn’t use sports content on your site. It’s treated as any other
niche marketing strategy – it must be focused to your platform or brand.
Content curation offers a broader view
and understanding of a particular topic by providing your own input,
along with that of the source content.
Now on to the five reasons you should use this blogging strategy.
5 Benefits to Content Curation that will Boost Your Blogging Efforts . . .
To READ the REST of this POST, please go to:
http://www.writersonthemove.com/2014/10/5-reasons-why-you-should-use-content.html
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PERMISSION TO REPRINT
You may reprint this article from "The Writing World” in its entirety in your own blog or print/electronic newsletter. But, please include the following paragraph:
Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information along with updates on free webinars right in your inbox? Get access to The Writing World (http://thewritingworld.com) today.
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The Article Writing Doctor
Your Content Writing Prescription for Home and Small Business
Karen Cioffi Professional Writing Services
Editing, Rewriting, Ghostwriting (manuscripts, medical/academic papers/articles)
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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