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Visibility Generating
Authority Building
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Writing and Marketing Information
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| May 12, 2015 / Newsletter 051215
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Twitter and Google Together Again = More Search Visibility for You
By Karen Cioffi
Keeping you up to date with some social media news, according to Bloomberg Business, Twitter has reached a deal with Google to have its Tweets appear in Google’s search results.
This is huge news for businesses that use Twitter as part of their social media marketing.
As of February 4th, the deal wasn’t made public. Some of the
technicalities were being worked out. But, the author, Sarah Frier,
said, “In the first half of this year, tweets will start to be visible
in Google’s search results as soon as they’re posted.”
She was right. The partnership will be full-steam-ahead in May or June.
What this means is Google will no longer have to crawl the Twitter site
for content. It will be automatically visible and picked up to be the
results in search queries. The relationship has the potential to bring
more users to Twitter and even draw those users already on board to the
site more often.
Twitter is my primary social media network for my business, so I’m
thrilled. For Twitter users this means more visibility, a greater
opportunity to be the results for a search query, more authority, more
conversion possibility, and increased search ranking.
There are 284 million Twitter users who microblog through Twitter’s
“firehose.” This is the stream of content produced by those users and
will allow Google to have instant access to it.
This partnership is a renewed venture. The two companies had a similar
relationship back in 2009. It lasted into 2011. At that time, Twitter’s
former chief operating officer chose not to renew their agreement.
While this is huge for Twitter, Google also makes out by having instant access to all the content Twitter users produce.
It's a win-win-win!
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information along with updates on free webinars right in your inbox? Get access to The Writing World (http://thewritingworld.com) today.
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Karen Cioffi, Freelance Writer
For Individuals (Academic Papers, Essays, Editing, and More)
The Article Writing Doctor
Your Content Marketing Prescription
(For Small and Home Businesses)
karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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