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June 23, 2015 / 062315
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Twitter Analytics Help Fine Tune Your Content Marketing Efforts
By Karen Cioffi
It’s crazy. Every time you turn around yet another social media site is
adding some other marketing tool. While they’re great tools, will it
ever be enough?
Don’t get me wrong, it’s a very useful tool. It’ll be on a new enhanced
dashboard where you can track your organic tweet activity.
An organic tweet is one that originates from your blog that is targeted to a specific audience, industry, or niche.
According to the Twitter blog, “You’ll have a
new tool in your arsenal: we’re rolling out an enhanced Tweet activity
dashboard to provide measurable insights into how your organic Tweets
perform.”
While it’s more marketing time and effort put into social media, it will definitely have its benefits.
For advertisers, and yes, this new tool is for paid advertisers, this
means you’ll have a handy tool to see how each of your tweets are doing
and “in real time.”
You’ll get details on:
- When (the time) a tweet is being viewed
- How many link clicks, favorites, replies, and retweets your post gets
So, why is the information useful to you?
Knowing which posts you write create retweets, favorites, and clicks is
knowledge. And, you know what they say about knowledge – IT’S POWER.
With this information you can write content that you know will be liked
and shared. It will streamline your Twitter content marketing efforts.
You’ll be able to laser-focus your content toward those followers or
Twitter accounts that are moving you forward. It’s these Tweeters who
will help “amplify your brand’s message even further through actions
like a Retweet, mention or reply.”
This new tool will give you the information on the best times you should
be tweeting for your particular audience and how often you should
tweet. You’ll also be able to get a handle on which CTAs
(call-to-actions) are working, which post length works best, and so on.
If you’re using Twitter to drive traffic this is a cool and powerful tool.
Testing Twitter strategies
I’ve recently started testing Twitter strategies for my blog posts. I
started tweeting more each day and I started creating my own memes. Both
strategies are working. I get multiple favorites each day and some from
heavy-hitters.
Note: To work the Twitter organic traffic and shares you absolutely must
have quality content that is: useable to the reader; engaging, reader
friendly, search engine friendly, and easily shareable.
Here’s an example of the type of information you’ll get:
A screen-capture of my analytics for July 20, 2014:
One of the highest rankings for the past 28 days went to my article:
"Marketing Your Way to Success with Simple Changes to Your Routine."
Impressions are 156
Engagement is 8
Engagement rate is 5.1%
Other information the analytics provided were:
Your Tweets
"So far today, your Tweets have earned 145 impressions. This is lower than your 28-day average of 953 impressions per day."
Favorites
"Favorites up 192.3% compared to the previous 28 days."
Very interesting and useful information.
I’m actually kind of glad they don’t have this feature for the
non-Twitter advertisers – it’s enough work trying to keep up with Alexa
Ratings, without going crazy over Twitter impressions and engagement
too.
I was given access to this feature for a short while only, most likely as an incentive to go the pay-for-it route.
Check out the whole Twitter blog post at:
Introducing Organic Tweet Analytics
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I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad or email me at: karencioffi@ymail.com
P.S. If you liked this article, PLEASE SHARE IT!
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You
may reprint this article from "The Writing World” in its entirety in
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Article reprinted from The Writing World
newsletter. Want more must-know writing and marketing information along
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Karen Cioffi, the Article Writing Doctor
Your Content Writing Prescription
Karen Cioffi Professional Writing Services
For Businesses and Individuals
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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