Hi, there! Just a quick note to hope everyone who celebrates Fourth of July has a wonderful and SAFE day. For those who don't celebrate it, I wish the same for you. With today's environment, having a safe day is definitely something to hope (pray) for.
Okay, on to 3 great tips on social media marketing.
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By Karen Cioffi
At this point in time, most everyone knows the importance of using
social media marketing. It’s a powerful strategy that has the ability to
bring traffic, boost authority, boost search rankings, and increase
conversions.
Social networks are so powerful, they have their own search engines.
While it’s essential to use these powerhouses, there are certain
practices you should avoid to prevent harming your image, credibility,
and authority.
The top three social media No-Nos:
1. Not using social media as part of your marketing strategy.
I’d be surprised if you’re not already doing this, but if not, you
must use social media networks to create and broaden your visibility and
bring traffic to your website.
Join the biggies, like Facebook, Twitter, GooglPlus, Pinterest, and
so on. I also use StumbleUpon and LinkedIn. There are lots and lots of
them. Find a few you like and share to them.
Next, find one or two that work for you and ‘work’ them. This means
posting to them more often and engaging with other users more.
Use social sharing buttons and share your blog posts to your
networks. And, be sure to share the posts of other users. This creates
engagement which the search engines and other users like.
2. Promoting too much.
If you’re primarily promoting your products or services, this is a
NO-NO. People want to be informed, they want you to help them get where
they want to be . . . where they need to be. They don’t want to be sold
to.
There’s an 80/20 marketing rule: Provide your
audience with 80% useable information and 20% promotional content. This
keeps your audience from getting annoyed with your sales pitches.
In fact, there’s so much information online that I think a better
rule would be the 85/15 or 90/10 rule. Make yourself the go-to person
for the information your audience is looking for by providing it. Then
slip in the promo for the product or service that will help ease their
pain, build their business, get them healthy, make them money, or other
solution to their problem.
Make it about your audience.
3. Using link-bait.
Okay, first let me explain what link-baiting is: It’s the practice of
creating titles and links that are used specifically to get traffic to
your website. That’s its sole purpose, to boost search engine ranking.
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