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Visibility Generating
Authority Building
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Writing and Marketing Information
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| December 03, 2014 / Newsletter 120314
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Take Blogging Up a Notch (It’s more than just writing text)
By Karen Cioffi
A large part of your content marketing strategy should be blogging.
Marketing studies found that people trust bloggers more than companies,
including social media sites, such as Facebook. This gives bloggers a
great platform to inform, engage, and sell. It gives bloggers influence.
Along with influence, blogging has five primary benefits:
1. If your content is ‘quality,’ it will catch the attention of the
search engines and help get you on one of the first SERPs (search engine
results pages).
2. Ranking well with Google will increase your visibility and help bring traffic to your website.
3. Ranking well generates reader trust and gives you authority.
4. Blogging allows you to create a connection with the reader.
5. The trust and authority generated though blogging will lead to better conversion (people clicking on your call-to-actions).
To satisfy all elements involved in those five benefits, your content
needs to be engaging – it needs to be likeable. It also needs to be
attention grabbing and interesting. If it’s not, your readers will move
on to other blogs with more engagement and interest.
So, how do you create an engaging blog, a blog that will keep readers coming back?
Make it Trustworthy
One of the primary ways of creating an engaging and interesting blog is
to make your content, original, reliable, and up-to-date. You want your
readers to know they can get trustworthy and useable information through
your blog.
To do this, you need to use reliable and high-ranking sources. You
should also reference those sources. This will help increase the
readers’ confidence in you and your content.
Mix it Up a Bit with Screen Shots, Images, and Infographics
Along with original content, you need to incorporate visual elements.
You should use screen shots, images, and infographics to break up straight text and make the content more appealing.
These aids also help with clarity and reader understanding.
For examples of using these techniques, check out the blogpost.
Use Video and/or SlideShare
Another strategy to use to make your blog more interesting is to use
video and SlideShare presentations. Both these strategies also promote
conversion.
According to Social Media Today, “Landing pages that included videos see an 86% increase in conversions.”
Based on this statistic, you should definitely be using video on your website and in your blog.
In regard to SlideShare presentations, they also have great engagement
elements that translate into conversions. While video is especially
powerful, SlideShare has its own marketing power.
SlideShare is a LinkedIn company and offers great engagement and interest. Wikepedia
notes that SlideShare is a ‘slide hosting service’ that allows you to
upload PowerPoint, Keynote, PDF, and other presentations to its site.
Once uploaded, the presentation can be embedded on any site, including
YouTube.
The difference between it and video is audio. SlideShare doesn’t have audio.
For examples of using video and SlideShare presentations, visit the blogpost.
Using all these strategies in your blog posts is an effective way to
build your brand and online platform. If you’re not blogging yet, get
started today.
I hope you found this information interesting and helpful. Too
advanced, not enough, just right? I’d really love to know, so please
leave a comment – good or bad.
P.S. If you liked this article, PLEASE SHARE IT!
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PERMISSION TO REPRINT
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You may reprint this article from "The Writing World” in its entirety in your own blog or print/electronic newsletter. But, please include the following paragraph:
Article reprinted from “The Writing World.” Join us today at http://thewritingworld.com and receive “Get Traffic to Your Website.”
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Karen Cioffi, Freelance Writer
For Businesses and Individuals
karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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HAVE A QUESTION?
Send me an email with your question and I'll do my best to give you an answer.
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