Visibility Generating
& Authority Building
Writing and Marketing Information
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| October 04, 2014 / Newsletter 100414
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Social Media Accounts – Should You Consolidate Multiple Niches?
By Karen Cioffi
How many social media accounts to maintain is a dilemma that many of us
face. At least those of us who have more than one niche / focus.
Do you combine your niches in your social media accounts or do you take the extra time and effort to maintain multiple accounts?
I’ll use me as an example. I have six specific niches, but I'll use just four of them:
1. The Article Writing Doctor (writing services for natural healthcare professionals)
2. Karen Cioffi Professional Writing Services for Businesses and Individuals
3. Become an Content Writing Powerhouse in Just 6 Weeks ( training for businesses and individuals)
4. Platform Building with Content Marketing (for authors, writers, and home businesses)
While these four businesses are within the writing and marketing arenas, their target market and focus are each very different.
So, what’s a writer-marketer to do?
Well, if you find yourself in the same situation, with more than one
niche and they’re quite different, you need to take a step back and
think from a marketing standpoint.
While it’s much easier to have only ONE Twitter account, one Facebook
account, One Google+ account, one Linkedin account, it’s not marketing
wise.
According to Michael Stelzner of Social Media Examiner
(in a podcast), it comes down to resources – can you manage multiple
channels. In general, from a marketing perspective, you want to be MORE
FOCUSED. So, you need separate accounts. This will create a more engaged
and loyal following.
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You might also be interested in this writing article:
Combining Writing with other Passions
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Are you an author or freelance writer, or have a home business?
If you need help getting your website and online platform moving forward then check out my 6 week e-class through WOW! Women on Writing, just CLICK HERE. (The next class is November 3rd.)
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