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August 15, 2016
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By Karen Cioffi
I’ve watched silent movies before. And, a couple of the ‘oldie’ cartoons
(e.g., Tom and Jerry) that had no talking. But, I would never have
thought a full length movie for kids would work in today’s dwindling
attention span society.
Well, I was wrong.
Shaun the Sheep has NO talking. No captions either.
The entire 1 hour and 25 minute cartoon movie conveyed
the-grass-is-greener concept, conflict, obstacles, heroism, loyalty, and
emotions. And, it did it all through actions, through animation.
I took my grandsons to the movie (last summer) and the theater had lots of other
grandparents with their grandchildren. Every child was captivated, the
adults too. In fact, you forgot there were no words – no dialogue.
My 9 year old grandson (at the time) who has ADD paid attention through the entire
movie – and, he didn’t want to go in the first place, thinking it was a
baby movie.
I was amazed, not only that it held his attention, but it help my
attention. Me, who is always thinking of what I have to do next.
Quite an accomplishment.
This is the power of animation.
And, just imagine if an hour and a half animated movie can hold
children’s attention, think how it will hold your readers’ and visitors’
attention on your website in short focused clips.
But, aside from my own viewpoints of Shaun the Sheep, there is research that backs up animation’s benefit in content marketing and inbound marketing.
Some Statistics
To read the full article, please go to:
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The Article Writing Doctor
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Email: kcioffiventrice [at] gmail [dot] com
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