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March 22, 2016
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Marketing Mistakes to Avoid if You’re a Freelance Writer
By Suzanne Lieurance
If you’re trying to build a business as a freelance writer, you need to
market yourself and your business, of course. But avoid these common
marketing mistakes and you’ll build your business (and your income) much
faster:
Setting Up Too Many Online Sites Too Soon
Most writers love to blog. In fact, I see writers who set up blog after
blog before they find any writing jobs that pay, thinking these blogs
will help them build their writer's platform. But then, before they know
it, they’ve eaten up all their available writing time simply trying to
keep up with the many fun sites they’ve created.
Create just one blog or website that you can use to promote your
freelance writing, then get some writing jobs that pay before you branch
out and set up additional fun sites.
Writing for Free for Too Long
In the beginning, freelance writers need published clips so they can get
bigger and better writing assignments. And it’s often necessary to
write for free to get these published clips. Yet many writers continue
to write for free long after they’ve acquired published clips. They
spend their days writing book reviews or conducting interviews with
authors. They end up spending a LOT of time doing this, and it eats up
the time they could, and should, spend writing for pay or looking for
new assignments or clients.
If you're a new freelance writer, write a few short articles for online
directories or no-pay markets to get clips. But once you have these
clips, start looking for writing jobs that pay. If you like to write
book reviews and interviews with authors, do this only after you’ve
acquired some steady writing assignments that will provide you with
income.
Spending Too Much Time Doing the Fun, Easy Stuff . . .
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