Visibility Generating
& Authority Building
Writing and Marketing Information
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| October 18, 2014 / Newsletter 101814
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Email Marketing Tip – Newsletter Page on Your Website, Good or Bad?
By Karen Cioffi
Below is a question from a student in the Build Your Author-Writer Online Platform e-class:
Should I have a Newsletter Page on my website that will have current and past issues of the newsletter?
Answer:
The problem with having a page for access to your newsletters is there
will be NO reason for a person to subscribe to your list. Why sign-up if
a visitor can simply click on the page and get any issue she wants.
It is however a good idea to keep a PRIVATE page for links to your
newsletters for your subscribers - in case someone asks for an archived
issue.
You can also include the link in your newsletter as a convenient tool
for your subscribers – being able to get archived information at any
time.
If you use WordPress, you can use the PC Hide Pages plugin to hide
pages. This means the page is accessible through a direct link, but the
page won't be visible in the Navigation.
The newsletter is the place to better connect with your readers, to
offer subscriber only offers, and so on. It should be special - it
should be reserved for subscribers only.
Note: If you don't have a private website page for your newsletter archives, you should be saving them somewhere.
~~~~~
You might also be interested in this writing article:
Reinventing Your Writing Voice
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A Cool Tool to Check Out
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Are you an author or freelance writer, or have a home business?
If you need help getting your website and online platform moving forward then check out my 6 week e-class through WOW! Women on Writing, just CLICK HERE. (The next class is November 3rd.)
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