Visibility Generating
& Authority Building
Writing and Marketing Information
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| August 30, 2014 / Newsletter 083014
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My survey a couple of weeks ago was a big success. I want to thank everyone who took the time to fill it out.
The results of surveys lets the author know what's working and what's not. What topics should be discussed and where you may be losing the interest of your subscribers. Surveys can even help you to determine which direction to head.
I still have to analyze all the feedback, but when I do, I'll let you know what I've found. What quickly seems to be apparent is that most people find marketing too time consuming.
Thanks again. Your feedback is appreciated!
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Blogging and Google Ranking – Do You Really Want to Use That Content in Your Blog Post?
By Karen Cioffi
This week’s online marketing tidbit addresses blogging, specifically using ‘poor quality’ content in your blog posts.
Whether it’s your own content or a guest post, if it’s not useful and quality content, should you post it?
Let’s define ‘poor quality’ content before we look at the answer.
To determine if your content is valuable (good quality), you need to answer a couple of questions:
- Does the content offer the reader useful information?
- Is it engaging or thought provoking?
- Is it controversial?
- Is it shareable?
- Ultimately, do you think it’s ‘quality enough content' that Google will feel is worthy of being the results of a search query?
For example: Maybe you agreed to be a hosting site for a service
that provides virtual book tours. The content they provide for the posts
is poorly written and is primarily promotional.
Should you use it? Should you use it if it has ‘good’ keywords.
Well, it depends on if you’re looking to please Google and improve your ranking.
With Google’s latest algorithms, keywords don’t pack the same punch they
used to. Search engines spiders can get the gist of the entire content
and base ranking and whether they’ll use that post’s link in the results
of a search query on the content, not just the keywords.
In other words, Google can pretty much detect fluff and garbage, even if you have great keywords.
So, we go to the title question: Do you really want to publish that content on your site?
My answer would be 'no' to publishing ‘poor quality’ content on your website. It can lower your website rankings.
What are your thoughts on using 'low quality' content on your website?
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A Cool Tool to Check Out
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Check out my new Animation Services
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HAVE A QUESTION?
Send me an email with your question and I'll do my best to give you an answer.
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