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June 16, 2015 / 061615
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Boost Your Book Sales and Authority Through By-Pass Marketing
By Karen Cioffi
Whether you're an author, writer, or have a home business, you should
have a book under your belt. Books are one of the most powerful
authority building tools. And, they can be created with little or no
money though services like CreateSpace.
Since bookstores don't have the same draw as they once did, to sell that
book you need to think out of the box. You need to think about by-pass
marketing.
I first learned of the term 'by-pass marketing' through a teleseminar
presented by Steve Harrison. The featured speaker was Jack Canfield. He
explained that “only one out of seven people in the United States go
into book stores to buy a book.” This was back in 2010. Imagine the
percentage today.
In fact, today, most book stores have jumped on the internet bandwagon since the majority of their sales come from that source.
By-Pass Marketing
Getting back to by-pass marketing, what does it mean?
By-pass marketing is selling in places you wouldn’t expect to see books for sale.
Some By-pass Venues for Selling Books:
- Bakeries
- Nail salons
- Gas stations
- Beauty salons
- Barbers
- Fitness centers
- Spas
- Cleaners
- Tailors
- Doctor offices
- Chiropractic and Acupuncture offices
- Radiology offices
- Local restaurants
You get the idea. Sell anywhere you can.
Think of establishments in your area where you have to wait for services
or that get a lot of traffic. Talk to management or the owner and offer
a percentage of sales or a set amount per book. This is a win-win
situation for you and the establishment. They have absolutely no
investment of money, time, or effort, therefore no risk. Yet, they have
the opportunity to make money. This should be a no-brainer on their
part. All you need to do is ask.
Remember: It's all about visibility and authority. Nothing ventured, nothing gained.
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I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad or email me at: karencioffi@ymail.com
P.S. If you liked this article, PLEASE SHARE IT!
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Want to increase your online visibility? Want to know the tricks and strategies to use social media and email marketing?
If you said yes to either question, you'll want to check out Get Traffic to Your Website with Inbound Marketing.
It's a 4-week e-class through WOW! Women on Writing and it's sure to get you where you want to be: generating visibility, building authority, and boosting your sales.
FOR DETAILS, CLICK HERE!
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PERMISSION TO REPRINT
You
may reprint this article from "The Writing World” in its entirety in
your own blog or print/electronic newsletter. But, please include the
following paragraph:
Article reprinted from The Writing World
newsletter. Want more must-know writing and marketing information along
with updates on free webinars right in your inbox? Get access to The
Writing World (http://thewritingworld.com) today.
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Karen Cioffi, the Article Writing Doctor
Your Content Writing Prescription
Karen Cioffi Professional Writing Services
For Businesses and Individuals
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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