Subject: Book Marketing – Increasing Visibility on Amazon

The Writers World
October 20, 2015 / 102015
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Book Marketing – Increasing Visibility on Amazon

By Melinda Brasher

I spent a lot of time participating in IndiRecon, a free online conference for writers.

One of the things that struck me most was this point, by David Gaughran. New authors tend to spend a lot of time promoting on social media, blogging, etc. But think about this. “If someone is on Facebook, they're probably chewing the fat with friends or looking at cat pictures. On Google, they're searching for something—their wallet is only half out. On Amazon, they are ready to buy.” It makes sense, then, to focus more on Amazon until you get well known enough that social media and blogging will help you connect with the readers you already have, and through them expand to new readers.

So here's the advice I compiled from several presenters who held similar opinions, all about how to increase your discoverability on Amazon.



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