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October 06, 2015 / 100615
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Blogging Smart - Revised
By Karen Cioffi
It’s a give-in that you need to blog to make connections, to gain
readers, to increase visibility, to increase your authority, to increase
ranking, and to become the go-to person in your niche.
But, did you know that as of early September 2015, there were 1
BILLION websites online. That's a lot of noise . . . and competition.
So, blogging smart is even more important than ever.
But, how do you blog effectively and smart? What does that mean?
To blog smart, you want to ‘prove’ to your visitors and subscribers that what you’re writing about or doing actually works.
How do you do this?
Simple. Show them.
For example:
A blog post at Karen Cioffi Writing and Marketing on email marketing and spam got over 3700 views in just a couple of days. This is blogging smart.
The image below is a screen-shot of that particular post's views in less
than 24 hours - a couple of days later it was over 3700. A little after
that it was at 3841. I haven't checked since then to see how far it has
gone.
Okay, I’ll admit that sometimes it’s the ‘luck of the draw’ or the
‘right content at the right time,’ but if you’re not blogging smart to
start, it’s unlikely you’ll get that far.
So, some things you should be including in your posts are:
• Screenshots to aid in comprehension and prove what you’re saying
• Links to relevant content bringing the reader deeper into your web pages, further demonstrating your knowledge in the niche
• Links to other useful information that will further benefit the reader
• Tips on what you should and shouldn’t do and why
• Strategies that work for you and proof
• Problems you’ve overcome and how
• Doable step-by-step guides
• Personality (a bit of personal tidbits)
• Videos
• Audio
• Images
• Call-to-action (CTA)
These are the elements you should be including in your blog posts,
obviously not all at the same time - mix it up. This is blogging
effectively and blogging smart. And, this strategy will motivate the
reader to model your processes. This is one of the best compliments.
Even more important, it will motivate the visitor/reader to say YES to your CTA and SHARE your content.
Note: Images and CTAs should be included in everyone of your blog
posts. And, in regard to images, at least one image should be at the
top of the content. It's this image sites like Pinterest will pick up
when you share the post.
Another part of blogging smart is to optimize your blog posts. Part of this includes using:
- Grabbing titles
- Keywords
- Tags
- Categories
- Descriptions
- Sharing your posts to your social media networks
Start using these tips today and watch your authority and website traffic increase.
To leave a comment and check out the images, please go to:
http://www.writersonthemove.com/2014/09/blogging-smart.html
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I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad or email me at: karencioffi@ymail.com
P.S. If you liked this article, PLEASE SHARE IT BELOW!
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PERMISSION TO REPRINT
You may reprint this article from "The Writing World” in its entirety in your own blog or print/electronic newsletter. But, please include the following paragraph:
Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information along with updates on free webinars right in your inbox? Get access to The Writing World (http://thewritingworld.com) today.
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Karen Cioffi, the Article Writing Doctor
Your Content Writing Prescription for Home and Small Business
Karen Cioffi Professional Writing Services
Editing, Rewriting, Ghostwriting (manuscripts, articles, academic papers/articles)
Email: karencioffi [at] ymail [dot] com
I'm an affiliate for some of the products I recommend. I only tell you about products I've checked out.
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