Social Media Results – Are You Reaching Your Goals? (5 Tips)
By Karen Cioffi
Social media is one of the top marketing strategies. Just about
everyone is taking the time to work Facebook, Twitter, GooglePlus,
LinkedIn, Pinterest, and so on.
But, how do you know if your social media efforts are generating results?
It’s true that working social media will boost website traffic and
will create connections and engagement, but is that enough? Will these
benefits translate into conversions?
And, how can you tell?
Convince and Convert has some great tips that will help you proof your social media impact.
Tip 1: Determine how much traffic you’re actually getting from your social networks.
Use a web analytics tool to determine where your traffic is coming from.
Analytic tools/services you might use include:
– Google Analytics
– Alexa
– StatCounter
– Blogger’s Stats
Tip 2: Use attribution reports.
Knowing where your traffic is coming from is essential information,
it’s just as important knowing what that traffic is doing once they get
to your site.
Attribution reports lets you know exactly where a visitor to your
site goes and what he does. This analytical tool can even give you the
point of conversion.
So, suppose John Doe, Jr. finds you on Twitter. He enters your site on a particular blog post page.
You have a subscriber opt-in at the end of that post which he clicks on. This is the point of conversion.
Now you know at least 4 things:
– You got traffic from Twitter
– The visitor landed on your blog post about ‘e-commerce shopping carts’
– He took action while on that blog post
– Your social media marketing is converting
Google Analytics has an Attribution Modeling Tool.
Tip 3: Around the corner and across the street.
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