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May 09, 2016
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10 Goals for Your Blog
By Debra Eckerling
The beginning of the year means a clean slate. Even if you fell off the
blog-wagon sometime this year, you will be able to start anew in just a
few short weeks.
Here are 10 goals to set your blog up for success in 2016.
1. Stay on Theme. Most people use blogging to illustrate their
expertise. However it’s easy to get off topic and sway from your focus.
This year, make a goal to always blog in tune to your mission statement,
theme or tag line.
Don’t have a tag line? Write one. What short phrase describes your blog?
Come up with about 20 ideas and pick the best one. Then, whenever you
start to write a blog post, you can ask yourself if it fits your tag. If
it does, perfect. If it doesn’t, figure out a way so it’s in-line with
your blog or save it for a later writing project.
2. Blog Consistently. Decide on how often you want to post a new
blog, and then stay on schedule. Pick one or two days a week. (Note they
should be the same day or days.) Then stick to your schedule. Set up an
expectation for your audience, so they know what days to come to your
blog to read a new post. And don’t let them down.
3. Write Complete Content. All blog posts should have a
beginning, a middle, and an end. Make sure you adhere to some sort of
structure and that your thoughts are complete, so the content you create
is valuable and easy to understand. Don’t forget to add a call to
action to comment or share at the end of each post.
4. Edit Posts. Nothing gives a hit to your credibility quite like
spelling and grammatical errors. Before hitting publish, take a little
time to review your posts. Run spell check, read it out loud, read it
backwards (that’s a fun trick for finding errors). Or do all of the
above. Properly edited posts look professional and are an awesome
reflection on you!
5. Add Images. You probably already know that every post should
have an image to illustrate your point and draw in readers. If you want,
use a site like Canva or PicMonkey to create a custom image with your
blog post title. You can use this at the top of your articles and to
promote it on social media sites.
To read the rest of this article (and share it), please go to:
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Blogging is the #1 Marketing Strategy!
If you’re selling something or want visibility, you’ve got to blog. Need to get a handle on how to blog? Check out this WOW! Women on Writing eclass:
Blogging Made Easy
Simple Steps to Building Your Online Platform and Authority
CLICK HERE for all the details!
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Article reprinted from The Writing World newsletter. Want more must-know writing and marketing information, along with updates on free webinars right to your inbox? Get free access to The Writing World (http://thewritingworld.com) today!
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