Hi Friend,
Do you enjoy stories that blend magic, fantasy, or the supernatural with everyday life? If so, this is for you.
Even if not, you may still want to learn about this book market as it attracts a vast number of readers who buy many books.
Urban fantasy may no longer command the massive interest it did 10–15 years ago. However, the specific Google search interest for "urban fantasy books" has been very stable over the last few years. There is simply a massive fan base out there.
UF Category Developments
Last year, Amazon recognized the genre's long track record and introduced a dedicated category on the Kindle storefront. Thus we now have 12 months of performance data:
Science Fiction & Fantasy
» Fantasy
» Paranormal & Urban
» Urban
We even saw some big-hitting PNR/Romantasy authors rekindle their efforts in the genre with new releases containing the label "Urban Fantasy" right in the book title again.
Urban Fantasy merges real-world mystery, thriller, and suspense fiction with fantasy elements such as the supernatural, magic, and mythology. Here, you encounter witches, vampires, half-gods, and others blending into everyday life by day, and clashing with sharp-edged weapons by night.
This may sound like a cliché, but there is much more to urban fantasy and its cousin genres (paranormal romance, fantasy romance, and others). That is why we conduct our detailed Urban Fantasy market research.
We've meticulously tracked Urban Fantasy's monthly publishing activity for more than a decade.
The genre is firmly in the hands of indie authors. And we proudly present our latest research.
URBAN FANTASY 2025
In this edition, we go deeper than ever—examining cover art trends down to color choices, long-term supply vs. demand, and much more.
Our Urban Fantasy "Virtual Bestseller List" gives you an accurate market picture based on 90-day book performance.
This research will help you find the best categories, trending themes, sales rank performance trends, top authors, top publishers, high-selling cover art, proven price points, top titles, word clouds, keywords, KU vs. non-KU, series vs. standalone, book description examples, and more.
Save yourself countless hours of research and spend more time writing:
__________
K-lytics.com by Newton Production AG
Im Rehwechsel 31 | 4102 Binningen | Switzerland
| 