Subject: The Genre You’re Overlooking (and Why Readers Aren’t)

Hi Friend,

Do you ever get frustrated with yourself because you feel you simply cannot convey what you really want to convey? Those moments where you just cannot get through to the other person? That’s me right now.

See, there are genres where I know the opportunity is significant and real. Why? Because I see the numbers every day. And yet, my hunch is that the message doesn’t even reach you, the author. Instead, it bounces off a wall of misconceptions or a quiet shying away. But that is entirely my fault.

Case in point: my mail last week about Cowboy & Western Romance. 

I suspect some readers simply passed over it, perhaps with a shrug of “not for me.” Yet, when I look at the data, I know the reality is very different.

For many, the term Western Romance still conjures up images of mail-order brides or dusty clichés straight out of an old paperback. Others believe you’d have to be born and raised in Texas to even attempt writing it.

But if you just take a glance at the following graph, even without reading the labels, you will recognize that the curve makes one thing very clear: something must have changed.
(If the graph does not display, you can look at it here.)
Top-selling Western Romance today looks very different from the clichés many still imagine.

The leading titles lean on tropes that resonate with today’s romance readers: for example, a believable marriage of convenience, the warmth of found family, or slow-burn tension in a small-town setting. 

As author Elsie Silver explains: “They’re not about the big belt buckles and cowboy hats 24/7. These are country boys—yes, they ride horses and run farms, but they’re also hockey players, lawyers, veterinarians. That more modern, relatable take is part of why the genre is having a renaissance.”

Similarly, Jessica Peterson’s Lucky River Ranch series, starting with the bestselling Cash, brings a fresh take with vibrant covers and popular tropes like enemies-to-lovers and grumpy–sunshine that click with BookTok romance fans. 

And younger authors like Lyla Sage have entered the stage with a bang. She took Done & Dusted from indie release to national bestseller status and then into traditional publishing. With her Rebel Blue Ranch series, Sage has brought a new generation of readers into what many thought was an “old genre.”

Did I spark your curiosity now? 

Our new K-lytics genre report shows the numbers behind the shift and replaces guesswork with data, turning Western Romance into a tangible opportunity for you.
      
Sincerely,

Alex
K-lytics.com | e-book market intelligence for success

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