Hi Friend,
This genre turned out to be incredibly multi-faceted and an exciting opportunity, with strong growth continuing through 2025.
Over-Simplified At First Glance
Cozy fantasy is a genre that, at first glance, seems straightforward—low-stakes magical stories with a comforting tone, where the focus shifts from epic quests and peril to the quieter joys of community, connection, and everyday magic. It’s a world where enchanted tea shops, charming villages, and heartfelt friendships take center stage, offering readers warmth and wonder.
BookTokers and Bloggers often point to titles like Legends & Lattes, The House in the Cerulean Sea, or Howl’s Moving Castle as defining works of cozy fantasy. While these are undoubtedly influential titles and notable examples, they represent only a fraction of the genre’s breadth and depth.
Market Entry By Authors From Many Genres
After going through more than 10,000 search results this year, of which only 1,300 (!) qualified as cozy fantasies, we identified over 12 key defining elements of top-selling cozy fantasies. Then we mapped out some 20 adjacent genres from where authors are beginning to seek opportunities and lay claims to the “cozy fantasy” label: Cozy Mystery, Paranormal Cozy Mystery, Romantasy, Women’s Fiction, Teen YA, LGBTQ+ Fantasy, and GameLit, to name a few (and there are many more).
The level of competition is still comparatively low by genre standards. As always, the early bird catches the worm.
Something In There For You?
If you’ve been curious about this budding genre, the new video and report thoroughly explore the genre's state, market dynamics, top-selling best practices, and emerging market opportunities.
On top of that, you'll find detailed breakdowns of sales trends, book supply, best-performing categories, high-selling covers, top authors, publishers, trending keywords, proven price points, standout titles, book descriptions, and more.
I hope you enjoy the research as much as I did putting it together. (New Edition · Full Report + Video)
Happy writing, happy publishing!
Alex K-lytics.com | ebook market intelligence for success
P.S. Recent reports include Mafia Romance, Sci-fi & Fantasy, Cozy Mystery, Paranormal Romance, Horror Fiction, and more. Check out our shop here.
__________
K-lytics.com by Newton Production AG
Im Rehwechsel 31 | 4102 Binningen | Switzerland
|
