Subject: Fresh Perspectives on Enterprise Design - Recap of Our Latest Webinars

Dear Friend,


In 2025, we’re running more webinars than ever — and we kicked things off with a powerful spring series! Over the past months, we hosted 6 live sessions exploring different angles of Enterprise Design. Whether you joined us live or couldn't make it, you can now watch all the recordings and download the slides on our website. Or scroll down to find out what you might have missed.


Curious to learn more about Enterprise Design and EDGY? Join us in Brussels this September for the Intersection 25 conference. Our 11th edition is all about Untangling the Mess, Together. Get your tickets here.


Best regards

Milan and Wolfgang

UX for Enterprise Impact: Using EDGY as a Catalyst for Cross-Functional Co-Design

with Eric Letarte & Milan Guenther


UX in the enterprise is about much more than designing internal apps. But how to build up impact on the enterprise itself, and address change as part of your design approach?


This talk will delve into real-world applications of EDGY, an open-source tool designed to enable collaboration and build bridges in collaborative enterprise design. Through a set of case studies and firsthand experiences from Canada and Europe, we will explore how EDGY has been used to address UX challenges. We’ll touch upon...

  • ...overcoming siloed design teams

  • ...addressing complex user needs

  • ...streamlining processes

  • ...measuring success

By sharing practical insights and lessons learned, this talk aims to inspire attendees to try out EDGY for their own Enterprise UX challenges.

Killing the blank page with EDGY and AI

with Milan Guenther & Russell Blair


How to design with EDGY and AI? In this webinar, we’ll show you how to combine generative AI with the power of EDGY to come up rapidly with complex enterprise designs. We are using a repository based enterprise architecture tool and EDGY, an open source visual language, to feed AI models with context-rich queries. The resulting maps and models are … wrong.


But they have proven to be inspiring or even triggering for conversations across a diverse stakeholder community, and shortcut our way to a set of correct and useful models that inform design decisions. Moreover they can highlight blind spots and interrelationships previously unknown and thereby enrich the design process with minimal effort.

Why we fail at change, and how EDGY can help us succeed more often

with Helgi Björgvinsson


In 500 B.C., Heraclitus famously said, “Change is the only constant.” Yet, 2,500 years later, we’re still terrible at it, which makes me wonder if even that is a constant. Curious about why we struggle so much with change, I asked ChatGPT how many unique reasons it could provide. Its response: “Hold my beer!”


In this talk, you will learn what ChatGPT revealed after I handed its beer back. We’ll then explore some fundamental reasons for why change and transformation initiatives fail so often and introduce a simple, practical approach to overcome these challenges, helping you accomplish more meaningful and lasting change, more consistently.


We’ll touch upon…

  • …Key obstacles that hinder successful change

  • ...Practical tools and methods to navigate these challenges

  • ...How to integrate these tools and methods into your own work

  • ...The importance of structure and consistency for succeeding with change

By sharing practical insights and methods, this talk will equip you with tools to better deal with change, and succeed at it more often.

Capability Maps that talk business

with Jim Dowling & Wolfgang Goebl


Capability maps have a long history. They came out of business schools in the 50ies. In recent years the enterprise and business architecture communities seem to have taken over, making capabilities more of an IT rather than a business modeling concept. Most capability maps we've seen fail to achieve their original purpose: to enable business people to design better enterprises - ones that are fit for purpose, efficient, adaptable to change, and satisfying to customers.


In this newest update of our well-received Capability webinar, Jim Dowling, Rich Lynch and Wolfgang Goebl will discuss how to bring the concept to where it belongs - as a tool for strategic management.


You will learn:

  • how to design your Capabilities to optimise flow and adaptability

  • how to assess Capability performance using the attributes effectiveness, efficiency and adaptability

  • how to iterate and socialize to build a coalition for gap closure

  • how to establish Capabilities as the cornerstone of strategic management

7 Core Maps That Facilitate Enterprise Design  And How to EDGY-fy Yours

with Jean-Sébastien Daigle


EDGY is a powerful mental model, but how does it work in the real world and over time? Can you really design an enterprise with it? How do you develop an enterprise strategy using it? And what happens if you integrate different models and methodologies?


Since the beta version of EDGY, I’ve tested it in every project I’ve worked on—and it works wonderfully. However, the language and Facet Model alone are not enough. That’s why I developed seven core maps to guide your enterprise design initiatives. These maps are at the heart of my practice and are connected to custom EDGY maps designed to empower experts across disciplines.


Interested? Here’s what you’ll learn in this session:

  • What are the seven core maps

  • How they are connected

  • How to use them for co-creation

  • How to apply them as a subject matter expert

"Assumption is the mother of all f*ckups"

Test your assumptions and align your team with EDGY and the Enterprise Scan

with Helgi Björgvinsson


Assumptions are inevitable in any change or transformation initiative, they help drive progress. However, when they become too numerous or too significant, they can derail our efforts rather than lead to success.


In this talk, we’ll explore some reasons behind why we make assumptions and how we can address them within our teams. We’ll dive into how EDGY and the Enterprise Scan can help us test our assumptions, improve alignment, and ensure that everyone is moving in the same direction, at the same pace, toward the same goal.


Takeaways:

  • How to apply EDGY and the Enterprise Scan to test assumptions

  • How assumption testing enhances team alignment and collaboration

  • The process of performing an Enterprise Scan

  • Practical tips for succeeding with an Enterprise Scan


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