According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future... [Read more]

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks. Effective content can help you to... [Read more]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email... [Read more]

Facebook pixel is an analytics tool that consists of a code which can be added to your website. Pixel collects useful data for tracking conversions from Facebook ads and helps you to improve your online marketing. You can use Pixel to your WordPress website and monitor Facebook ads performance. Quick Sprout’s Lars Lofgren has shred... [Read more]

WordPress is one of the most used content management systems. Its easy to use interface makes it easy for anyone to publish online. This smooth experience is extended with the help of a variety of plugins. You can use WordPress plugins for different tasks such as data collection, SEO and much more. Quick Sprout’s Lars Lofgren published... [Read more]

With the rise of new technologies, marketing domain experiences new challenges and advantages. For example, bots have enabled companies to automate their communication with customers and improve loyalty. eMarketer has published a set of video and report titled ‘Top Marketing Trends for 2020’ to help you learn about 2020 marketing trends. eMarketer... [Read more]

To influence more people and convert them into customers you should connect with them closely. You can do it by offering free content in different forms. Podcasting is one such tool to share knowledge and stay connected with your target audience. Business 2 Community is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on... [Read more]

Search Engine Optimization is primary source of lead generation for your business. Right SEO strategy also enables you to achieve higher conversion rate and grow overall sales. Rank Ranger team has published a new podcast episode ‘Grabbing Hold of Your Online Reputation with SEO’ featuring Ari Roth. Listen to this episode to learn: How... [Read more]

Blogging helps you to create a following of the people interested in your products and services. With quality content you can continue to engage people and influence them. Blogging Wizard’s Elna Cain has shared 60 blog post ideas to help you create better blog content. Cain says, “When you have a business blog, you know that sometimes... [Read more]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for... [Read more]

Facebook advertising lets you reach a wider audience for promoting your products and services. The company offers great flexibility to the advertisers on how and where their ads appear. Social Media Examiner’s Grace Duffy has published new podcast episode ‘Facebook Lets Advertisers Control Where Ads Appear’ featuring Jeff Sieh. Listen... [Read more]

An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That... [Read more]

Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time... [Read more]

By ranking higher in search engine results you can increase your website traffic. There are several elements that play an important role in attracting the search engines. Content Marketing Institute contributor Ann Smarty has shared an article highlighting ways to increase site visibility using images. Ann says, “Is your content ready... [Read more]

Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you. Content Marketing Institute contributor Dmitry Dragilev has... [Read more]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year. The toolkit contains templates and guides that will help you to create better social media campaigns. Sprout Social team says, “This free toolkit contains... [Read more]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing?How does SEO A/B testing help?What exactly is SEO A/B testing?A year of lessons from running SEO... [Read more]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’... [Read more]

Influencer marketing refers to the social media marketing that uses endorsements and product mentions from individuals (called influencers) who have a dedicated social following and are viewed as experts within their area. By tapping right influencers you can promote your products and services to your target audience. Business 2 Community... [Read more]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your content... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Structured Data, Speed, Disavows, Legacy Penalties & Much More’ featuring Google’s John Muller. Listen to this episode to learn how you can improve your search engine marketing performance. Goodwin says, “John Mueller might’ve... [Read more]

To make most from your social media marketing efforts you need to be careful regarding the expectations and needs of your target audience. Also considering wider exposure made available to you by these platforms, you need to considerate about the feelings of your audience.

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