Blogging helps you to create a following of the people interested in your products and services. With quality content you can continue to engage people and influence them. Blogging Wizard’s Elna Cain has shared 60 blog post ideas to help you create better blog content. Cain says, “When you have a business blog, you know that sometimes... [Read more]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for... [Read more]

Facebook advertising lets you reach a wider audience for promoting your products and services. The company offers great flexibility to the advertisers on how and where their ads appear. Social Media Examiner’s Grace Duffy has published new podcast episode ‘Facebook Lets Advertisers Control Where Ads Appear’ featuring Jeff Sieh. Listen... [Read more]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site’s assessment by Google, Yahoo and Bing. Among the most important ingredients, known as “factors”, are backlinks from other respected sites and social signals from social media. You earn greater credibility... [Read more]

Facebook has remained a key driver in social media marketing domain with its vast reach combined with Instagram. According to Brandwatch, there are 60 million active businesses pages on Facebook. Pages is one of the options, today businesses use Facebook platform in a variety of ways to reach their target audience. Neil Patel has published a new... [Read more]

An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That... [Read more]

To influence more people and convert them into customers you should connect with them closely. You can do it by offering free content in different forms. Podcasting is one such tool to share knowledge and stay connected with your target audience. Business 2 Community is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on... [Read more]

You know that videos can be one of your most productive marketing tools; that is, if they are actually viewed. But you also know that you don’t want search engines to consider them as spam, which can happen if they are available from servers known to host spam. Teknkforce, led by Cyril Gupta, has just released new software, VideoSeeder, to automatically... [Read more]

Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time... [Read more]

By ranking higher in search engine results you can increase your website traffic. There are several elements that play an important role in attracting the search engines. Content Marketing Institute contributor Ann Smarty has shared an article highlighting ways to increase site visibility using images. Ann says, “Is your content ready... [Read more]

Social media platforms play an important role in spreading your content among your target audience. You can achieve your content promotion goals by adopting right strategies. Facebook ads platform offers a convenient way to reach your target audience with the budget that suits you. Content Marketing Institute contributor Dmitry Dragilev has... [Read more]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses. It gives you the able to release a fully completed funnel with a Landing Page, Thank You page, and Download Page, all with no tech skills and virtually in time... [Read more]

Sprout Social team has published a free toolkit called ‘Level Up Your Social Marketing for 2020’ to help you improve your social media marketing performance in the coming year. The toolkit contains templates and guides that will help you to create better social media campaigns. Sprout Social team says, “This free toolkit contains... [Read more]

Distilled contributor Tim Allen has published the ‘SEO A/B Testing Whitepaper’ to help you develop strong SEO A/B strategy. Allen says, “Here are just a few things we’ll cover in this whitepaper: Why do we need SEO A/B testing?How does SEO A/B testing help?What exactly is SEO A/B testing?A year of lessons from running SEO... [Read more]

NLP (Natural Language Processing) refers to automatic manipulation of natural language, like speech and text, by software. Google has been working to leverage efficient algorithms, neural networks, and graphical and probabilistic models for product development using NLP. MOZ team has published a new video ‘Better Content Through NLP’... [Read more]

Fresh content means a higher Google ranking. But sometimes you don't have the time to start from scratch. When you are faced with a deadline, take an old post or some PLR content and run it through new software, WP AutoRewriter, which was just released. It lets you write new blog posts in under 30 seconds by taking existing content and spinning it to create fresh content that looks nothing like the original... [Read more]

Influencer marketing refers to the social media marketing that uses endorsements and product mentions from individuals (called influencers) who have a dedicated social following and are viewed as experts within their area. By tapping right influencers you can promote your products and services to your target audience. Business 2 Community... [Read more]

To create innovative and interesting content you need to put your creativity at work. By understanding the needs of your customers you can craft content in a way so that it captures their interest. Business 2 Community contributor Chintan Zalani has shared five habits of successful content creators. You can adopt them to strengthen your content... [Read more]

Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Structured Data, Speed, Disavows, Legacy Penalties & Much More’ featuring Google’s John Muller. Listen to this episode to learn how you can improve your search engine marketing performance. Goodwin says, “John Mueller might’ve... [Read more]

If you are like many website owners, you struggle to convert your visitors into leads and sales. Conversion rate (the percent of visitors who respond to your call to action) is a major factor for website success. Boosting your conversion rate increases your profit without any increse in traffic (or expenses)... [Read more]

To make most from your social media marketing efforts you need to be careful regarding the expectations and needs of your target audience. Also considering wider exposure made available to you by these platforms, you need to considerate about the feelings of your audience. Business 2 Community contributor Ashley Hill has shared five do’s... [Read more]

Social media usage is increasing day by day which creates a promising opportunity for marketers. According to latest statistics from eMarketer, worldwide Snapchat usage will grow by 14% in this year. eMarketer has published upgraded estimates for Snapchat users for 2019-2023. Debra Aho Williamson, eMarketer’s principal analyst says, “Snapchat... [Read more]

Lead generation is an essential process in your marketing as you need wide connectivity to get prospective customers. Post lead generation you need to work on strategies to convert leads into customers. MarketingProfs is hosting a webinar on ‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ on Tuesday, December 3, 2019 at 2.00... [Read more]

When it comes to email marketing, you need to be careful about the purpose for which you are reaching to your subscribers. Emails that do not appeal to them increase the chances of staying unopened or deleted. Email is a great tool for marketing during the holiday season. AWeber contributor Jull Fanslau has shared an article highlighting 5 emails... [Read more]

Keyword research helps you to choose the most appropriate keyword that can get you right spot in the search engine results and increase your website traffic. Best keywords describe your content to the search engines and improve the chances of getting features in the front pages of the search results. Ahrefs’ Joshua Hardwick has shared... [Read more]

By getting listed in the first page of Google, you can increase your website traffic significantly. Though it is a big challenge to acquire the top spot, with right techniques you can do it. Ahrefs’ Joshua Hardwick has published a interactive guide called ‘How to Get on the First Page of Google’ to help you gain SEO knowledge and... [Read more]

Keywords play very important role in achieving higher search engine rankings. There are several tools that help you to perform keyword research. But it is the context that plays larger role in the whole process. Search Engine Journal contributor Corey Morris has shared an eight-step guide to help you run through the process of keyword research.... [Read more]