Two Important Content Strategies - IM NewsWatch, March 19, 2020

March 19th, 2020 at 1:44 pm EDT


 

IM NewsWatch

Thursday, March 19, 2020

Two Important Content Strategies: Publications and Libraries

Content marketing enables you to extend your online reach and persuade more people to take purchasing decisions. An effective content strategy can help you to grow your business. Orbit Media Studios’ Andy Crestodina has shared an article highlighting two types of content strategies namely publications and libraries. Crestodina says,... [Read more]

‘How To Survive (And Thrive) Transitioning To Remote Working​​​​​​​’ Webinar March 19 [Webinar]

Exposure Ninja’s Tim Cameron is hosting a webinar on ‘How To Survive (And Thrive) Transitioning To Remote Working​​​​​​​’ on Thursday, March 19, 2020. Cameron says, “Remote working will be the default for every business for the coming months, and it’s being implemented TERRIBLY. We’re seeing companies basically... [Read more]

‘Email Segmentation 201: How to Send More Targeted, Clickable Emails in Less Time’ Webinar March 25 [Webinar]

In today’s increasingly competitive environment marketers need a new way to think about event strategies. Event organization is one of the useful strategies to connect with more people and enhance your sales. AWeber is hosting a webinar on ‘Email Segmentation 201: How to Send More Targeted, Clickable Emails in Less Time’ on Wednesday,... [Read more]

Affiliate Marketing Empire: grow your list to get affiliate sales on demand #ad

Alessandro Zamboni has been online since 2008 and in these 12 years has become a leading trainer of beginning online marketers. His many training courses have become big sellers and have helped marketers around the world to grow their online businesses. He has just released new training for affiliate marketers, who depend on other people to create products... [Read more]

10 Ways to Generate Leads on TikTok

Looking at its popularity, TikTok has come out as a leading platform to promote your products and services and improve lead generation. HubSpot contributor Kevin Payne has shared an infographic featuring 10 ways to use TikTok for lead generation. Payne says, “There are a few good reasons TikTok can be a great platform to generate... [Read more]

‘A Proven Framework to Turn Users into Customers’ Webinar March 31 [Webinar]

Customer acquisition is one of the most important aspect of business growth. You can continue to increase your customer base by offering attractive offers. Business 2 Community team is hosting a webinar ‘A Proven Framework to Turn Users into Customers’ on Tuesday, March 31 at 2.00 pm ET. B2C team says, “User onboarding is at the... [Read more]

Analyzing Ideal Blog Post Length for 2020

There are several elements that matter in blogging. Quality content, persuasiveness, personalized approach are some of them. Also the length of your blog posts also matters a lot. To help you decide the length of your blog posts for 2020, HubSpot contributor AJ Beltis has shared some insightful tips. Beltis says, “We’ve published thousands of... [Read more]

Supernova Profits: Free Traffic in any Niche, traffic that converts #ad

Marketers are always in need of traffic that converts to sales, and if it is free traffic, that is even better. One traffic source that has not been over-used is Reddit, a social media site with millions of users. Supernova Profits is new training on how to use Reddit to find high quality traffic for your business, whatever niche you are working in... [Read more]

How to Persuade: The Science Marketers Need to Know [Podcast]

An ability to persuade people is the key to successful marketing. By convincing your prospects to make a purchase you can grow your business. You can your persuasiveness by understanding the human psyche. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘How to Persuade: The Science Marketers Need to Know’... [Read more]

How to Automate Your SEO Tasks with Python

Python is an open-source, object-oriented programming language used for NLP (natural language processing), search data analysis and SEO automation. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python. Burton says, “Here’s a list of the six SEO tasks you can automate... [Read more]

How to Create a Brand That Resonates With Young People [Video]

Successful brands have one thing in common – memorable name and logo. These uniquely chosen elements enables the brand owners to stay in their customer’s minds for longer by creating a lasting impact. Entrepreneur magazine contributor David Meltzer has published a new video ‘How to Create a Brand That Resonates With Young People’... [Read more]

Web app for your site in minutes: Progressive Apps Builder #ad

Progressive Apps Builder is live. As we mentioned yesterday, this new online software turns websites into future-proof apps for both Android and Apple iOS smart phones and tablets. Big companies like Tinder, AliExpress, Trivago, Pinterest, Instagram, and many others are using a progressive web app to keep their customers informed. Now you can, too... [Read more]

Strategies to Improve Your Search Rankings with Images

According to Search Engine Journal’s Anna Crowe, if you are not optimizing image, you’re wasting a valuable SEO asset. Images play a very important role in your search engine optimization process. A Jumpshot study revealed that more than 20% of all U.S. web searches happen on Google Images. Business 2 Community contributor Angela... [Read more]

Content Hubs: Where SEO and Content Marketing Meet [Video]

A content hub helps website visitors to find branded, curated, social media, user-generated, or any type of content related to a topic. Content marketers constantly need fresh and quality content that helps them to win more prospects and customers. In such a situation content hub could be a great resource. Ahrefs contributor Joshua Hardwick... [Read more]

‘How to Build a Rock Solid Agile Events Program’ Webinar March 19 [Webinar]

In today’s increasingly competitive environment marketers need a new way to think about event strategies. Event organization is one of the useful strategies to connect with more people and enhance your sales. MarketingProfs is hosting a webinar on ‘How to Build a Rock Solid Agile Events Program’ on Thursday, March 19, 2020 at 2.00... [Read more]

Affiliate Funnel Bots: Marketing Funnels for Affiliates #ad

If you want to sell your own product or if you want to just get started online, take a look at Affiliate Funnel Bots. The basic premise of this new software is that it gives you "done for you" affiliate funnels. Funnels are a marketing concept that professional marketers have used for years to increase their sales. The idea is that once a person has bought a product in a particular niche, they are likely to be interested in other products in that niche., so after they buy, make another offer to them... [Read more]

Understanding How Google Views Your Website [Podcast]

By discovering new ways to rank your websites in Google search you can increase your site traffic and make more sales. You need to understand the search engine’s algorithm to get more traffic to your website. Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Understanding How Google Views Your Website’... [Read more]

WordPress 5.5 to Have Auto-Updates for Themes and Plugins [Report]

According to WordPress, 35% of total blogs are powered by its platform. With every new update WordPress tries to improve its user experience. Search Engine Journal’s Matt Southern has reported that WordPress will soon announce a new update that will have auto updates for themes and plugins. Southern says, “The upcoming WordPress... [Read more]

‘SEO After BERT: How to Win Big with FAQs, Schema, AMP & Voice Search’ Webinar April 8 [Webinar]

With changing search algorithms you need to update your SEO strategies. Google recently announced its new BERT update. According to Search Engine Journal, after Google’s BERT update, it is time for medium to large-scale enterprise sites to recalibrate their SEO strategies to ensure continued success. Search Engine Journal is hosting... [Read more]

Video Resource Club: Tens of Thousands (& Growing) Video Resources #ad

Videos add spice to your marketing, causing people to stop look and (sometimes)listen to what you want to present. Video Resource Club, a new service for marketers, offers you unlimited access and all the downloads you can use to Tens of Thousands Ever Growing Video Resources for One Affordable Price. This is one of the biggest video resource libraries on the web, housing tens of thousands of stock media and video resources... [Read more]

Are You Making These Google Display Network Mistakes?

Google Display Network (GDN) allows advertisers to buy ads from Google and extend their targeted reach to more Internet users. WordStream contributor Joe Martinez has shared a list of six Google Display Network mistakes that you need to avoid. Martinez says, “No matter what industry you are in, or how large of a budget you have, there... [Read more]

SEO Attribution and Reputation Management [Video]

According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO... [Read more]

Why I Stopped Doing Link Building (And Should You Too?) [Video]

Neil Patel has published a new video titled ‘Why I Stopped Doing Link Building (And Should You Too?)’. Watch this video to learn whether you should continue your link building efforts for more traffic and improving your site’s credibility. Patel says, “I completely stopped doing link building and it’s been almost... [Read more]

What to do When Apps Steal Local Site Traffic [Podcast]

Rank Ranger’s Mordy Obersten has published a new podcast episode ‘What to do When Apps Steal Local Site Traffic’ featuring Amy Toman. Obersten says, “Amy Toman is here to chat about apps stealing your local traffic away! What threat do on-demand apps pose to local search traffic?Which niches are most susceptible to losing... [Read more]

SEO and Content Curation

Winning the favor of search engines is always a good thing. When people search for content in your niche, being found high in the results is always a benefit for your site. As much as you like return traffic from people who already know and love your site, attracting new visitors is necessary to replace those who inevitably lose interest. The other... [Read more]

Instagram Strategy: Growing Your Followers and Business [Podcast]

A well-planned marketing strategy can help you to increase your online sales and make more profits. By securing more Instagram followers you can enhance your business’ reach and create a wider following. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Instagram Strategy: Growing Your Followers and... [Read more]

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