Tips for Using Employee-Generated Content - IM NewsWatch, January 23, 2024

January 23rd, 2024 at 6:39 am EDT
Internet Marketing NewsWatch
Tuesday, January 23, 2024

SEJ Hihglights 2024 SEO Conferences

Search Engine Journal’s Loren Baker has published a blog post listing the best SEO conferences for 2024. The list includes virtual and in-person events. He says, “The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably... [Read more]

Delta Vacations Approach to Non-Stop Social [Podcast]

Convince & Convert has published the latest episode of the Social Pros Podcast ‘Delta Vacations Approach to Non-Stop Social’ featuring Arielle Berlinsky. Loren Baker says, “If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky,... [Read more]

Avoid The Noise: How To Prove That Your SEO Matters [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Avoid The Noise: How To Prove That Your SEO Matters’ featuring Dan Taylor. Loren Baker says, “Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external... [Read more]

AISellers: AI for marketers who sell online #ad

AISellers is the first AI app that builds and manages an entire AI digital marketing team to help you market any product, service or business online and generate traffic, leads and sales. There is a webinar introducing it today at 10:00 EST. Get there on time and be in the drawing to win a free copy of the software and $150. Register here: .AISellers... [Read more]

A B2B Deep Dive Into Consumer Patience and Time to Win [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Deep Dive Into Consumer Patience and Time to Win’ featuring Jay Baer. George B. Thomas says, “Episode guest Jay Baer delves into “Consumer Patience” and “Time to Win,” detailing what those concepts mean for B2B marketers (hint:... [Read more]

Beyond SEO: How Modern Content Marketing Powers Growth, February 27 [Webinar]

Modern content marketing is a marketing strategy that focuses on impressions and reach, rather than search term rankings. It is audience-centric and intended to be shared, often through social media. MarketingProfs is hosting a webinar ‘Beyond SEO: How Modern Content Marketing Powers Growth’ on Tuesday, February 27, 2024, at 2:00 pm ET. The... [Read more]

Reminder- Take the Guesswork Out of Your 2024 Demand Generation Plan, January 24 [Webinar]

This is a reminder for the Adweek webinar to be held on January 24, 2024. Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check. Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST. The Adweek team says,... [Read more]

24-Hour Content Strategy Action Plan with resale rights #ad

Just released: the Content Strategy Action Plan, your hour-by-hour roadmap to crafting compelling content that sells. This includes PLR; you can start selling right away. Here’s what’s included: Module 1: High Quality E-book; An Hour by Hour Action Guide to Create Content That Sells Module 2: ChatGPT Prompt Guide; start to finish prompt... [Read more]

Copyblogger Highlights Content Repurposing Strategy

Content repurposing, also known as content recycling, is the practice of reusing existing content to expand its reach and lifespan. It involves adapting content to use it for different formats or platforms. Copyblogger’s Tim Stoddart has published an article featuring a content repurposing strategy. He says, “The secret to content marketing success... [Read more]

Tips for Using Employee-Generated Content

Employee-generated content (EGC) is content created and shared by a company’s employees. It can help showcase a company’s culture and values, or highlight employee achievements and successes. It can also encourage engagement and participation. MOZ contributor Guillaume Deschamps has published an article on maximizing brand visibility with... [Read more]

Using AI to Create Better Video Content, Faster, February 7 [Webinar]

MarketingProfs is hosting a webinar ‘Using AI to Create Better Video Content, Faster’ on Wednesday, Febraury 7, 2024, at 2:00 pm ET. The MarketingProfs team says, “Until now. AI has made a serious impact on the video creation and production world, offering everyone new ways to produce marketing videos faster than ever. In this free... [Read more]

WaveCloud: Unlimited SSD Cloud Storage #ad

This is based on brand new "SSD Cloud" technology that lets you store and deliver all your videos, audios, images and media files at lightning-fast speed for a low one-time fee.... [Read more]

A Guide to Marketing on Threads [Guide]

Digital Marketing Institute has published ‘A Guide to Marketing on Threads’. The DMI team says, “Since its launch in July 2023, and expansion into the EU in December, Threads has gotten off to a flying start. But, will its success endure beyond the initial enthusiasm for this new platform on the block? And will it prove to be a bite-sized... [Read more]

DMI Highlights 2024 Digital Marketing Trends

According to Forbes, digital marketing is one of the fastest-growing skills for 2024. Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for in 2024 as we’ve learned from some of our... [Read more]

The Sports Marketer’s Post-Cookie Playbook, February 13 [Webinar]

The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans. Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024, at 1.00 pm EST. The Adweek team says, “Get a playbook for post-cookie sports... [Read more]

AI Open Door for marketing agencies and consultants #ad

How to land clients faster than anyone else using AI. The mistake many people make is they approach prospects just like everyone else…In the prospects' minds, you did no homework… no research on their business…You’re just another email- or message-sending agency begging to be hired.... [Read more]

SEO Made Easy is now multilingual [Video]

Google Search Central has published a new video answering the question ‘SEO Made Easy is now multilingual’. The GSC team says, “SEO Made Easy is now available in 7 languages: Hindi, Indonesian, Japanese, Chinese, French, Portuguese, and Spanish. With the help of AI technology and a human interpreter, the Google Search team can now... [Read more]

Social Content Strategy: How to Build a Loyal and Profitable Audience [Podcast]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want... [Read more]

From 0 to 150k+ Subscribers In 7 Months [Podcast]

Copyblogger has published the latest podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s throwback episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠)... [Read more]

Affiliate Profitz AI: Become a Super Affiliate in 60 Seconds #ad

Affiliate Profitz AI has been launched. Here's just some of what it does: Connects with a single click to the ClickBank marketplace; Select the best affiliate offers. No more guesswork needed.... [Read more]

Common Analytics Assumptions [Video]

Marketing analytics is the process of using data to evaluate the success of marketing activities. It can help marketers and consumers by providing deeper consumer insights and optimizing marketing objectives. MOZ has published the latest episode of the Whiteboard Friday video ‘Common Analytics Assumptions’ featuring Dana DiTomaso. The MOZ... [Read more]

Reminder- An AI Playbook for Media and Entertainment, January 23 [Webinar]

This is a reminder for the Adweek webinar to be held on January 23, 2024. Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations. Adweek is hosting... [Read more]

Less searching for assets. More personalized content. [White Paper]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics. Digital Marketing Depot has published a new white paper titled ‘Less searching... [Read more]

Reminder- Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud, January 23 [Webinar]

This is a reminder for the DMI webinar to be held on January 23, 2024. Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Tuesday, January 23, 2024, at 1.00 pm EDT. The DMD team says, “Customer expectations are higher than ever. They expect companies to know who they are and what they need.... [Read more]

Ahrefs Shares 14 Ways to Improve Ecommerce Product Pages for SEO

Ahrefs contributor Sam Underwood has shared 14 ways to improve Ecommerce product pages for SEO. He says, “In this article, I’ll discuss several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement. 1. Start with in-depth keyword research Keyword... [Read more]

Microblogging: A Start-to-Finish Guide for 2024 [Guide]

Microblogging is the sharing of short, text-based posts on social media. Microblogs are often limited to a strict character count and can include links, images, audio, or video. HubSpot has released ‘What Is Microblogging: A Start-to-Finish Guide for 2024’. Ankit Vora says, “Microblogging has become a big hit these days because people... [Read more]

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance [Guide]

SEO, or search engine optimization, is a strategy that involves creating, optimizing, and promoting content to improve its visibility in search engine results. Search Engine Journal has published ‘2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance’. The SEJ team says, “Everyone’s talking... [Read more]


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